Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
In this article, MediaPost writes about our partnership with Rocket Fuel.
Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS), offering IAS Enhanced Video Quality Metrics on its demand-side platform (DSP) to ensure the quality of pre-roll ad placements.
“A significant portion of today’s in-banner inventory is mislabeled. With IAS we now have an integrated solution to solve this problem,” stated Simon Hayhurst, SVP of product and business development at Rocket Fuel.
Read the full article here.