August 30, 2016 – MediaPost covers our recent partnership with Nativo and discusses its impact with Maria Pousa, CMO.
Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native ads being placed through Nativo’s private exchange, allowing brand marketers and publishers to transact based on a third-party verification of viewability.
Due to native ad units being controlled by the native tech provider and variations in size, load/rendering and content orientation, it has been a challenge for third-party verification systems to determine viewability of these ads.
The relationship has also brought Nativo into the IAS Certified Viewability Partner Program.
Read the full article here.