By Anne Freier, Mobyaffiliates.

Mobile advertising and discovery platform, InMobi, just rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos.

As TV seems to be moving to mobile and smartphones become the primary screens for many users, video ads are a good opportunity for brands to engage with users.

ZenithOptimedia recently found that mobile video consumption will reach 33.4 minutes a day by 2018 with mobile devices accounting for 64% of all online video consumption.

Indeed, video ads are vital in performance and brand marketing campaigns. Vertical, in-stream and opt-in videos have already proven enhanced brand awareness and can deliver up to 9x the completion rates of horizontal video.

Interactive video with rich-media features, 360° videos and native in-feed videos can help to boost user engagement and conversions, as well as driving sales and app installs.

InMobi says the new platform offers some distinct advantages including buffer-free video creative for better completion rates. Deep learning optimisation features are also included for enhanced results. The platform now processes over 20 billion events daily. It self-learns and continuously optimises against brand KIPs to deliver better engagement and brand metrics.

Brands can also tap InMobi’s creative authoring tool to customise already existing TV and social video campaigns for mobile. In addition, the company offers a creative services team for bespoke campaigns.

To verify its viewability, InMobi partnered with Moat and Integral Ad Science.

Read the full article on Mobyaffiliates here.