Google Marketing Platform, Display & Video 360, is a unified advertising and analytics platform that helps enterprise marketers make better decisions faster. With DV360, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers.
Google Display & Video 360 enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. It is organized around five integrated modules that work together: Campaigns, Audiences, Creatives, Inventory, and Insights. Together, these modules let you:
- Collaborate more efficiently across teams, so you can align media, data, and creative inputs and deliver better ad experiences for your customers.
- Maintain control over your marketing investments — manage all your spending in one place, across both reserved and open auction buys.
- Deliver faster, smarter marketing powered by Google’s latest machine learning, with capabilities like automated bidding and inventory recommendations.