Japanese consumers shun brands in ‘low-quality’ environments A study suggests Japan is particularly sensitive to context when it comes to online advertising. Advertisers in Japan need to pay special attention to the quality of the environment in which they appear...
Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. The 400-person firm topped the $100 million revenue mark last year...
The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — are served no more than...