The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total Media Quality here.
When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable environment.
When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by an estimated 58% across their premium news inventory.
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