Taboola is one of the world’s largest native advertising platforms, helping people discover relevant brands, news, and products across the open web. Advertisers use Taboola’s AI-driven media buying platform, Taboola Ads, to reach 500M+ users daily and activate their campaigns across a variety of marketing objectives, formats, and placements. Taboola has long-term and exclusive partnerships with some of the top publishers around the world, including ESPN, NBC, Business Insider, The Independent, Weather and El Mundo, enabling seamless native ad experiences that deliver results for marketers.
Taboola launched a first-of-its-kind pre-bid brand safety integration with IAS, giving marketers on Taboola Ads full control of their brand safety and suitability criteria while building their campaigns. Marketers can also use IAS verification technology to monitor the delivery of their campaigns across Taboola, whether buying directly or programmatically through all major DSPs.
[Disclosure] Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC. See here for more information.