As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at the right time.
In the earlier days, the transactions were simpler. However, this seemingly simple process lacked scalability, efficiencies, and required lots of manual inputs.
Seeking transparency in media isn’t a solo task, it takes whole swathes of the industry and trusted partnerships.
In this Webinar we open up an in-depth discussion about Supply Path Optimisation adoption and moving the market towards more transparency.
Join our Webinar Panelists:
Jessica Miles – Country Manager, ANZ at Integral Ad Science
Bridget Cooper – Media Planning Manager at Nestle
Gemma Beeley – Sydney Digital Director, UM Australia
Jonas Jaanimagi – Technology Lead, IAB Australia
Clement Birdsall – Strategic Partnerships Director, Integral Ad Science
to hear them discuss how they are navigating these challenges within their organisations and the quest for a truly transparent supply path.
Find out more about about Total Visibility, IAS’s product that provides full programmatic supply path transparency, here or to activate Total Visibility in your media campaign, contact Clem Birdsall today.