Curious about the secret ingredients that make our training programs top-notch? We sit down with our training lead, Cheryl to learn about training methodologies, and her journey of helping our team and clients soar to new heights.
Tell us a bit about yourself – who you are, what you do at IAS!
Cheryl Taylor, Director of Talent Development, based in London. In addition to internal IAS talent development initiatives, I head up our client learning programs to ensure clients can refine their IAS and industry understanding, to help grow their knowledge and careers in the ad tech space.
What would you like to “perfect” in 2023?
As we continue to innovate and grow our products for our customers, I’d like to invest more in our client learning programs (both online and live) to ensure clients have, at their fingertips, access to more detailed education spanning all of IAS products. This would help clients to understand the value of using the wide variety of solutions available today, to provide them with actionable data to help drive superior results.
What is the best piece of advice you’ve ever been given?
If it takes too long to figure out, ask for help. Too often we can waste so much time trying to work something out, when all it needs is to ask a colleague or a friend for their perspective or skill-support. Our minds can only absorb and remember so much, so be kind to yourself and don’t be afraid to ask for help when you need it.
Where can people find you when you’re not at work?
Usually at home, which sounds pretty dull right?! However, home is my happy place: it provides me with warmth, comfort and love. I’m also fortunate to live near beautiful open countryside, so when the weather is good, I love to get out into nature, enjoy the fresh air and appreciate the simpler things in life. I grew up with fields surrounding my home, so nature for me is my tonic.
What does innovation mean to you?
Innovation should be seen as positive and it speaks to me in many ways: It’s a challenge, an inspiration, a dream, an achievement but also an opportunity for growth. Innovation is about improving and refining what we already have. The journey we experience when innovating may test our strength, our patience, and our knowledge, but on this journey, innovation creates growth and achievement which should always be celebrated. Innovation should also be seen as a constant: It should never stop.