The brand safety challenge today
Brand Safety concerns experience a resurgence in H1 2017 and continue to remain top-of-mind.
How to identify brand risk
Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
The differences in media quality across the globe
Our Media Quality Reports help you invest in digital with greater confidence by illustrating the state of online inventory today, for both display and video ads, across desktop and mobile. To provide this report, we analysed data from 300 billion...
Know your partner, use real-time blocking and multiple strategies
Our CMO, Maria Pousa, talks about brand safety and the need for brands to use multiple strategies if they want to be confident they are protecting themselves.
Transparency in digital: H1 2017 Media Quality Report
In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.
Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science
On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...
Programmatic: what is the real brand risk?
In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.
What can we learn from Cannes 2017?
The brand safety conversation has now evolved. The advertising industry started off angry and finger pointing, but as we learn more about the challenges we face, talk has turned to how we all can help to solve the problem.
Brand safety: content, context, and the news cycle
Our CMO, Maria Pousa, talks about brand safety, the news cycle, and what advertisers can do to protect themselves with The Drum at Cannes.
How to respond to 2017’s brand safety emergency
Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the 'How to respond to 2017's brand safety emergency' panel at the Festival of Media in Rome on May 8th.
