How Omnicom UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content....
Following Canada’s example to see how brands advertise following marijuana legalization
Following Canada's Cannabis Act, will advertisers have an increased tolerance for all illicit substances when it comes to brand safety?
PSA, MediaCom, IAS and YouTube pledge for brand safety
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
The 20 most blocked keywords in February 2019
The most blocked brand safety keywords for February 2019
Not Just Opportunity: How We Actually Use AI and Machine Learning
Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.
The 20 most blocked keywords in January 2019
The most blocked brand safety keywords for January 2019
