The 20 most blocked keywords for October 2018
The most blocked brand safety keywords of October 2018
How publishers can use Publisher Optimization to reduce brand risk
A major publisher was challenged by a Fortune 100 technology advertiser to meet the stringent brand safety requirements. The tech brand established brand safety standards to prevent their ads from being delivered next to content that could negatively impact consumer...
Tricks of the trade: Holiday marketing Q&A
In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.
The 20 most blocked keywords for September 2018
The most blocked brand safety keywords of September 2018
The 20 most blocked keywords for August 2018
The most blocked brand safety keywords of August 2018
Two simple steps to protect yourself against bid caching
For many, bid caching is a problem that seemingly came out of nowhere, raising alarm bells across the industry. There are several tools, however, that can be used to address the varying implications for both publishers and advertisers. Learn what...
The 20 most blocked keywords of July 2018
The 20 most blocked brand safety keywords globally in July 2018.
Brand safety Q&A: Protect your investment
Some of our favorite questions from the Q&A session that followed our webinar to exploring the new boundaries of the brand safety problem and our tips and tricks for keeping your rand safe from risky content.
Update your World Cup playbook: 5 tips for marketers
We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.
Avoid risky content. Protecting your digital investment.
The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been...
Does World Cup media score marketer goals?
The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...
The 20 most blocked keywords of June 2018
The 20 most blocked keywords globally in June 2018.
