Bringing greater brand safety controls to Facebook video
IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.
The 20 Most Blocked Keywords in October 2019
Check out the top 20 most blocked keywords for the month of October 2019.
Make a list, check it twice: a holiday buying guide
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...
The Ripple Effect
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
The State of Brand Suitability
By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In order to widen the discussion to the greater advertising industry, ...
The 20 Most Blocked Keywords in August 2019
The following list compiles the most blocked keywords by advertisers during August 2019. Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation....
Enhance ad memorability in a content-saturated world
In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.
Quality Casts Powerful Halo Over Advertising Perception
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...
Tailoring your brand safety strategy
Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up...
