Brand Safety & Suitability Archives

Next on Google Chrome’s hit list: Intrusive ads (yes, YouTube included)

Google Chrome is blocking intrusive ad formats within short form videos from 5 August 2020. More specifically, the ad formats affected will be: Long, non-skippable pre-roll ads or groups of ads longer than 31 seconds that appear before a video...

February 10, 2020

Ad Fraud Brand Safety & Suitability Insights m

‘A False Sense Of Security’: Emerging Ad Fraud Tactics

As more money pours into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem. The World Federation of Advertisers (WFA) estimates...

February 10, 2020

Brand Safety & Suitability CTV and Video Insights m Resources

Masters of Media: Linda Taylor, iflix

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Linda Taylor is the Director of Programmatic Strategy, Southeast Asia at iflix and she has almost...

February 9, 2020

Brand Safety & Suitability Insights m Resources

Masters of Media: Rohan Mahajan, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Rohan Mahajan, Performance Head at Omnicom Media Group (OMG) Indonesia. He’s an expert...

February 2, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights m Mobile & In-App Social Platforms Viewability

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...

January 31, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Social Platforms

Google to scrap third-party cookies: Will it crumble parts of the digital ad world?

In two years, Google plans to make third-party cookies obsolete on Chrome as part of its open source initiative, Privacy Sandbox, which was first announced in August last year. This comes as users are demanding greater privacy – including transparency,...

January 31, 2020

Brand Safety & Suitability Insights m

Brand Suitability: Are you there yet?

Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.

January 14, 2020

Brand Safety & Suitability Research Resources Topics

Brand safety is best for everyone. Brand suitability is best for you.

At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration...

January 13, 2020

Ad Fraud Brand Safety & Suitability Insights m Mobile & In-App Resources Social Platforms

Masters of Media: Annie Chan, GroupM

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Annie Chan, Director, Tech Partnerships APAC Platform services at GroupM. Annie is an...

January 1, 2020

Brand Safety & Suitability Insights m Research

Predictions: Digital marketing predictions for 2020

CMO asks the experts about what digital marketing will hold in 2020 Contextual advertising experiences a renaissance GumGum SVP of global commercial development, Adam Schenkel, said contextual advertising, the centuries old way of reaching relevant audiences by placing an ad...

December 30, 2019

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Category: Brand Safety & Suitability

Next on Google Chrome’s hit list: Intrusive ads (yes, YouTube included)

‘A False Sense Of Security’: Emerging Ad Fraud Tactics

Masters of Media: Linda Taylor, iflix

Masters of Media: Rohan Mahajan, OMG

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Google to scrap third-party cookies: Will it crumble parts of the digital ad world?

Brand Suitability: Are you there yet?

Brand safety is best for everyone. Brand suitability is best for you.

Masters of Media: Annie Chan, GroupM

Predictions: Digital marketing predictions for 2020

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