Brand Safety & Suitability Archives

88% of Singapore consumers are affected by ad environment

The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before. Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to...

April 29, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Mobile & In-App Social Platforms Viewability Webinars & Videos

On-demand webinar: 2020 APAC Industry Pulse

IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have...

April 3, 2020

Brand Safety & Suitability Insights

Combating the global spread of COVID-19

IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.

March 25, 2020

Brand Safety & Suitability Publisher

The Post Cookie Fallout

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers...

March 23, 2020

Brand Safety & Suitability Research

Consumers on Coronavirus: Ad Adjacency Considerations

Coronavirus has created an unprecedented disruption to the daily lives of millions worldwide and online news/content related to the evolving situation burgeons. In an effort to be better informed and focus on the facts, IAS surveyed US consumers on March...

March 17, 2020

Brand Safety & Suitability Insights Resources

Masters of Media: Colleen Ngo, Xaxis

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke with Colleen Ngo, Vice President, Partnerships & Investment, APAC at Xaxis is a digital...

February 28, 2020

Brand Safety & Suitability Insights Resources Viewability

Masters of Media: Tom Simpson, AdColony

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Tom Simpson, VP, Brand & Exchange, APAC at AdColony is a global marketer with over...

February 26, 2020

Brand Safety & Suitability Insights Resources

Masters of Media: Sumit Sharma, Facebook

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Sumit Sharma is the APAC Product Marketing Lead, Apps & Services at Facebook. He’s an experienced...

February 20, 2020

Ad Fraud Brand Safety & Suitability Insights Resources Viewability

Masters of Media: Vitya Vijayan, M&C Saatchi Performance

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Vitya Vijayan is the Account Director at M&C Saatchi Performance and she’s an expert in running...

February 16, 2020

Brand Safety & Suitability Channels CTV and Video Topics Viewability

Next on Google Chrome’s hit list: Intrusive ads (yes, YouTube included)

Google Chrome is blocking intrusive ad formats within short form videos from 5 August 2020. More specifically, the ad formats affected will be: Long, non-skippable pre-roll ads or groups of ads longer than 31 seconds that appear before a video...

February 10, 2020

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Category: Brand Safety & Suitability

88% of Singapore consumers are affected by ad environment

On-demand webinar: 2020 APAC Industry Pulse

Combating the global spread of COVID-19

The Post Cookie Fallout

Consumers on Coronavirus: Ad Adjacency Considerations

Masters of Media: Colleen Ngo, Xaxis

Masters of Media: Tom Simpson, AdColony

Masters of Media: Sumit Sharma, Facebook

Masters of Media: Vitya Vijayan, M&C Saatchi Performance

Next on Google Chrome’s hit list: Intrusive ads (yes, YouTube included)

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