Brand Safety & Suitability Archives

IAB Digital AdOps Webinar: Transparency, Ad Fraud & Brand Safefy

On Thursday 9th July 2020, IAB Australia hosted their latest IAB Digital AdOps Webinar. In this joint session with IAB Tech Lab, this webinar focussed on the standards and recommendations in relation to transparency, brand safety and ad fraud. Hear...

July 15, 2020

Brand Safety & Suitability CTV and Video Insights m

Which predicted 2020 digital advertising trends have come true?

IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.

July 15, 2020

Brand Safety & Suitability Insights m

IAS and Beet.TV Present: Brand Suitability at the Forefront

IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?

July 10, 2020

Brand Safety & Suitability CTV and Video Insights m Resources

Masters of Media: Nelson Tsai, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Nelson Tsai is the Associate Digital Operation Director at OMG. He’s a digital advertising expert and...

July 9, 2020

Brand Safety & Suitability

Together at Home: Investing in consumer connection

Advertisers who use advanced brand safety and suitability strategies to connect with consumers now will build lasting relationships for the future.

July 2, 2020

Brand Safety & Suitability Insights m Resources

Masters of Media: Asha Gourinath, Grab

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Asha Gourinath is the Lead Digital Marketing & CRM for Growth Markets in SEA for Grab....

June 24, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights m Mobile & In-App Social Platforms Viewability

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

An interview with Zu Anjalika Kamis Gunnulfsen, from Marketing in Asia. Marketing in Asia (MIA): Lisa, when I first looked at your profile, I was blown-away. You are the recipient of many titles and awards – you are Adweek 50,...

June 4, 2020

Ad Fraud Brand Safety & Suitability Channels CTV and Video In the media Mobile & In-App Research Resources Social Platforms Topics Trends and reports Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

Brand Safety & Suitability Insights m Mobile & In-App Resources

Masters of Media: Arush Kochhar, Nestle

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Arush Kochhar is the e-Business Transformation Lead at Nestlé Indonesia. He is a global leader passionate...

May 28, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Research Social Platforms

Research: How advertisers can navigate the consumer privacy landscape in Australia

The ability to collect consumer data online has revolutionised digital advertising. By allowing for customised targeting strategies, data collection enabled marketers to better reach the right consumers, at the right time, in the right places. With the expansion of privacy...

May 15, 2020

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Category: Brand Safety & Suitability

IAB Digital AdOps Webinar: Transparency, Ad Fraud & Brand Safefy

Which predicted 2020 digital advertising trends have come true?

IAS and Beet.TV Present: Brand Suitability at the Forefront

Masters of Media: Nelson Tsai, OMG

Together at Home: Investing in consumer connection

Masters of Media: Asha Gourinath, Grab

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

Masters of Media: Arush Kochhar, Nestle

Research: How advertisers can navigate the consumer privacy landscape in Australia

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