Quick Bytes Video: Brand Suitability to reach the right consumers
Quick Bytes video on Brand Suitability we help you stay up to date by bringing you a guide and how new innovations brings benefits for digital advertisers.
Video isn’t video if it isn’t seen
Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view. So as online video advertising increases in demand — and...
2020 Product Launches from IAS – A Recap
Despite the challenges of 2020, IAS focussed on launching the best products to help clients navigate through this unprecedented time for digital advertising to successfully deliver their campaigns in a fraud free, viewable and brand safe environment. Here are a...
On-Demand: IAB MeasureUp 2020 – Why Context Matters
Our ANZ Country Manager Jessica Miles was a guest speaker at this year's IAB Australia MeasureUp 2020 conference. Her presentation, "Building resilient advertising – Why context matters" talks through a number of research pieces that IAS have run this year. Jessica...
Delivering control and efficiency with Google Display & Video 360
Brands rely on ad inventory that is brand-safe and relevant to their campaigns. IAS studies prove that connecting with consumers in relevant environments lead to increased ad impressions and brand recognition. IAS has partnered with Google to integrate our solutions...
H1 2020 Media Quality Report
IAS releases H1 2020 Media Quality Report - Global Benchmarks with ANZ Insights
IAS Partners with Google in Building An Industry-Leading Automated Tag
IAS today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
IAS explores the power of context on consumer perception
Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t right for you,...
Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’
Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’
IAS First to Integrate with Google Ads Data Hub for Viewability & Brand Safety
IAS, the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH).
