To maximize the campaign launch for the 2026 Mitsubishi Outlander, Mitsubishi Canada partnered with Integral Ad Science (IAS) to test an automated, media-quality approach to targeting.
APAC’s 2025 media quality profile is harder to sum up than a regional average suggests. The region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet its brand suitability fail rate is 1.3X baseline, above the global average. The...
IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetize users’ reading sessions by running hidden browser activity in the background.
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