dark green and neon green boxes meeting diagonally

CPG Ad Measurement & Optimization

ACTIONABLE DATA
TO DRIVE SUPERIOR
RESULTS

MAJOR CPG BRANDS TRUST IAS

6 OF THE TOP 7

Global Food & Beverage brands work with IAS

10 OF THE TOP 11

Global Personal Care brands work with IAS

PROVEN RESULTS FOR YOUR CPG CAMPAIGNS

Proven success with similar CPG brands

PROTECT YOUR BRAND

0%

Brand safety across 42 million impressions delivered for major health food brand

0%

Decrease in eCPM for major CPG brand

REDUCE WASTE

0%

Improvement in cost-per-click for major CPG brand

IMPROVE ROI

DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS

MEASUREMENT SOLUTIONS

Protect your brand and verify the impact of digital media

DIGITAL AD
LIFE CYCLE

OPTIMIZATION SOLUTIONS

Maximize campaign ROI and optimize media quality investments

MEASURE

ACROSS OPEN WEB
  • Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
  • Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
  • Drive cost efficiency and understand the true financial impact of media quality
ACROSS SOCIAL
  • Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
  • Validate the brand safety and suitability of your ad’s content adjacency on social
  • Trusted, consistent third-party measurement where it matters most

OPTIMIZE

WITH ACTIONABLE DATA
  • Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
  • Access 600+ vertical and topical segments for targeting and avoidance
  • Precise targeting plus decreased block rate at scale
IN REAL TIME
  • Leverage the IAS Signal UI for global insights available 24/7
  • Make faster data-driven decisions and access deeper performance analyses than ever before
  • Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering

IAS DATA IN ACTION

challenge

A major snack food brand aimed to reallocate ad spend to quality inventory while simultaneously driving cost efficiency.

SOLUTION
With IAS Total VisibilityTM, the brand drove superior results, increasing quality spend and decreasing quality CPM. 
Mid-Tier LP_Quality Spend Graph #1

ESTIMATED RETURN ON AD SPEND FOR CPG

ROI

0%

Estimated increase in ROI for CPG using IAS Media Quality Solutions

WASTE

0%

Estimated decrease in waste for CPG using IAS Media Quality Solutions

We are delighted to partner with IAS as a third-party measurement platform for Instacart Ads. Their powerful technology ensures that marketers invest their spend on real consumers that want to make a purchase.

— Tim Castelli, Vice President of Global Advertising Sales, Instacart

CONTACT US

Connect with an IAS expert for custom insights and access to competitive benchmarks.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.