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MAJOR CPG BRANDS TRUST IAS
6 OF THE TOP 7
Global Food & Beverage brands work with IAS
10 OF THE TOP 11
Global Personal Care brands work with IAS
PROVEN RESULTS FOR YOUR CPG CAMPAIGNS
Proven success with similar CPG brands
PROTECT YOUR BRAND
0%
Brand safety across 42 million impressions delivered for major health food brand
0%
Decrease in eCPM for major CPG brand
REDUCE WASTE
0%
Improvement in cost-per-click for major CPG brand
IMPROVE ROI
DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS
MEASUREMENT SOLUTIONS
Protect your brand and verify the impact of digital media
DIGITAL AD
LIFE CYCLE
OPTIMIZATION SOLUTIONS
Maximize campaign ROI and optimize media quality investments
MEASURE
- Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
- Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
- Drive cost efficiency and understand the true financial impact of media quality
- Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
- Validate the brand safety and suitability of your ad’s content adjacency on social
- Trusted, consistent third-party measurement where it matters most
OPTIMIZE
- Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
- Access 600+ vertical and topical segments for targeting and avoidance
- Precise targeting plus decreased block rate at scale
- Leverage the IAS Signal UI for global insights available 24/7
- Make faster data-driven decisions and access deeper performance analyses than ever before
- Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering
IAS DATA IN ACTION
challenge
A major snack food brand aimed to reallocate ad spend to quality inventory while simultaneously driving cost efficiency.
SOLUTION
ESTIMATED RETURN ON AD SPEND FOR CPG
ROI
0%
Estimated increase in ROI for CPG using IAS Media Quality Solutions
WASTE
0%
Estimated decrease in waste for CPG using IAS Media Quality Solutions
We are delighted to partner with IAS as a third-party measurement platform for Instacart Ads. Their powerful technology ensures that marketers invest their spend on real consumers that want to make a purchase.
— Tim Castelli, Vice President of Global Advertising Sales, Instacart
