Safeguard and scale your brand with the 2024 state of brand safety research.
MAJOR FINANCIAL BRANDS TRUST IAS
8 OF THE TOP 10
Global financial brands work with IAS
8 OF THE TOP 10
Global financial brands work with IAS
PROVEN RESULTS FOR YOUR FINANCIAL CAMPAIGNS
Proven success with similar financial brands
IMPROVE ROI
0%
Increase in ROI for a major global financial advertiser
0%
Brand suitability pass rate for a major global financial advertiser
PROTECT YOUR BRAND
0%
Improvement in quality CPM for a major global financial advertiser
REDUCE WASTE
DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS
MEASUREMENT SOLUTIONS
Protect your brand and verify the impact of digital media
DIGITAL AD
LIFE CYCLE
OPTIMIZATION SOLUTIONS
Maximize campaign ROI and optimize media quality investments
MEASURE
- Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
- Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
- Drive cost efficiency and understand the true financial impact of media quality
- Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
- Validate the brand safety and suitability of your ad’s content adjacency on social
- Trusted, consistent third-party measurement where it matters most
OPTIMIZE
- Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
- Access 600+ vertical and topical segments for targeting and avoidance
- Precise targeting plus decreased block rate at scale
- Leverage the IAS Signal UI for global insights available 24/7
- Make faster data-driven decisions and access deeper performance analyses than ever before
- Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering
IAS DATA IN ACTION
challenge
A major financial advertiser needed to meet viewability KPIs and drive strong performance on Facebook.
SOLUTION
With IAS Viewability measurement, the financial brand received granular metrics that helped them take action on their Facebook campaigns.
ESTIMATED ADVERTISING ROI FOR FINANCIAL BRANDS
ROI
0%
Estimated increase in ROI for financial brands using IAS Media Quality solutions
WASTE
0%
Estimated decrease in waste for financial brands using IAS Media Quality solutions
By using IAS, we were able to track social viewability performance at a granular level, which was vital to help improve our overall social strategy. Not only has this helped us boost our social viewability, we are now able to deliver even stronger social campaigns for our [financial] client.
— Katie Lee, Biddable Account Manager, Starcom
