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Safeguard and scale your brand with the 2024 state of brand safety research.

Financial Ad Measurement & Optimization

ACTIONABLE DATA
TO DRIVE SUPERIOR RESULTS

MAJOR FINANCIAL BRANDS TRUST IAS

IAS Icons_Results

8 OF THE TOP 10

Global financial brands work with IAS

IAS Icons_Results

8 OF THE TOP 10

Global financial brands work with IAS

PROVEN RESULTS FOR YOUR FINANCIAL CAMPAIGNS

Proven success with similar financial brands

IMPROVE ROI

0%

Increase in ROI for a major global financial advertiser

0%

Brand suitability pass rate for a major global financial advertiser

PROTECT YOUR BRAND

0%

Improvement in quality CPM for a major global financial advertiser

REDUCE WASTE

DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS

MEASUREMENT SOLUTIONS

Protect your brand and verify the impact of digital media

DIGITAL AD
LIFE CYCLE

OPTIMIZATION SOLUTIONS

Maximize campaign ROI and optimize media quality investments

MEASURE

ACROSS OPEN WEB
  • Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
  • Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
  • Drive cost efficiency and understand the true financial impact of media quality
ACROSS SOCIAL
  • Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
  • Validate the brand safety and suitability of your ad’s content adjacency on social
  • Trusted, consistent third-party measurement where it matters most

OPTIMIZE

WITH ACTIONABLE DATA
  • Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
  • Access 600+ vertical and topical segments for targeting and avoidance
  • Precise targeting plus decreased block rate at scale
IN REAL TIME
  • Leverage the IAS Signal UI for global insights available 24/7
  • Make faster data-driven decisions and access deeper performance analyses than ever before
  • Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering

IAS DATA IN ACTION

challenge

A major financial advertiser needed to meet viewability KPIs and drive strong performance on Facebook.

SOLUTION

With IAS Viewability measurement, the financial brand received granular metrics that helped them take action on their Facebook campaigns.

Mid-Tier LP_Finance Graph #1 (1)

ESTIMATED ADVERTISING ROI FOR FINANCIAL BRANDS

ROI

0%

Estimated increase in ROI for financial brands using IAS Media Quality solutions

WASTE

0%

Estimated decrease in waste for financial brands using IAS Media Quality solutions

By using IAS, we were able to track social viewability performance at a granular level, which was vital to help improve our overall social strategy. Not only has this helped us boost our social viewability, we are now able to deliver even stronger social campaigns for our [financial] client.

— Katie Lee, Biddable Account Manager, Starcom

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MEDIA QUALITY REPORT: 19TH EDITION IS NOW AVAILABLE