Solutions Resource Center

Meet your IAS team!

Sarah Martinez
Sarah Martinez

SVP, Sales

Kyle Spraker
Kyle Spraker

VP, Client Strategy

TRANSFORM YOUR DIGITAL ADVERTISING TO ACCELERATE OUTCOMES

Your IAS journey starts here

Keep Hyundai’s media quality strong across all platforms, channels, and environments. We’ve got you covered, wherever your journey takes you.

 

Total Visibility

Activate more efficient campaigns, protect your spend, and deliver ROI with Total Visibility™ — an exclusive, industry-first solution that delivers radical transparency to your programmatic media buys.

Context Control

Understand the true context, sentiment, and semantics of a given webpage. Our solutions will give Hyundai unprecedented precision to target content that is contextually relevant for your brand.

Automated Tags

Spend less time tagging and more time optimizing with Automated Tag — an automated workflow that lets you focus on campaign performance without ever leaving your ad server’s platform.

CTV & Video

Go beyond basic metrics to gain greater insight. IAS works directly with the largest video publishers to validate that video ads are played to completion and free from invalid traffic.

Multimedia Classification

Our multimedia classification allows Hyundai to capitalize upon the significant opportunity to connect with consumers across the entire media ecosystem in a more brand suitable way.

AUTOMATED TAGS​

Resources
Multimedia Classification Overview Deck

TikTok Brand Safety One Sheet

Proprietary
Platforms

We’ve partnered with all the leading social and proprietary platforms to give you the solutions you need to maximize every interaction between Hyundai and its target consumers.

IAS ESSENTIALS FOR HYUNDAI

Get help when you need it

All your IAS solution questions all in one place 

IAS Essentials
Meeting Resources
MEETING RESOURCES​
THOUGHT LEADERSHIP FOR HYUNDAI

Refreshing industry insights​

Driving Outcomes with Viewability & Attention
Constructing Your Quality Path
Case Study: Drive Brand Suitability & Performance on YouTube
The Context Effect: A biometric study on contextual advertising
Contextual Targeting: IAS x OMD Turkey x Renault
Automated Tag: IAS x OMD save time tagging
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