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Media & Entertainment Ad Measurement & Optimization
ACTIONABLE DATA
TO DRIVE SUPERIOR RESULTS
MAJOR MEDIA & ENTERTAINMENT BRANDS TRUST IAS
8 OF THE TOP 12
Global Media & Entertainment brands work with IAS
8 OF THE TOP 12
Glboal Media & Entertainment brands work with IAS
WE PROVIDE THE INDUSTRY’S MOST ACTIONABLE DATA
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Global interactions captured daily
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Global IAS customers
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Direct integrations with major DSPs, publishers, and platforms
DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS
MEASUREMENT SOLUTIONS
Protect your brand and verify the impact of digital media
DIGITAL AD
LIFE CYCLE
OPTIMIZATION SOLUTIONS
Maximize campaign ROI and optimize media quality investments
MEASURE
- Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
- Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
- Drive cost efficiency and understand the true financial impact of media quality
- Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
- Validate the brand safety and suitability of your ad’s content adjacency on social
- Trusted, consistent third-party measurement where it matters most
OPTIMIZE
- Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
- Access 600+ vertical and topical segments for targeting and avoidance
- Precise targeting plus decreased block rate at scale
- Leverage the IAS Signal UI for global insights available 24/7
- Make faster data-driven decisions and access deeper performance analyses than ever before
- Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering
IAS DATA IN ACTION
challenge
Mindshare needed to find a solution that would drive efficiency and cost savings for their client, Samsung.
SOLUTION
IAS’s Context Control Targeting increased Samsung’s Quality Impressions and drove cost efficiency.
ESTIMATED RETURN ON INVESTMENT FOR MEDIA & ENTERTAINMENT
ROI
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Estimated increase in ROI for media & entertainment brands using IAS Media Quality solutions
WASTE
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Estimated decrease in waste for media & entertainment brands using IAS Media Quality solutions
By using IAS, we were able to track social viewability performance at a granular level, which was vital to help improve our overall social strategy. Not only has this helped us boost our social viewability, we are now able to deliver even stronger social campaigns for our client.
— Katie Lee, Biddable Account Manager, Starcom
