The constant pace of digital advertising and evolving consumer demands continue to make the digital advertising landscape more complex and bring new challenges for those in the ecosystem.
While navigating this dynamic yet complex landscape, it is critical that marketers are confident in the investment of their digital ad spend, understanding whether ads have the opportunity to be seen by a real consumer in the right environment.
We are launching IAS Academy – the first industry-wide digital ad verification training programme.
Our detailed online programme with flexible self-paced training and assessments will empower you to navigate the ever-changing digital landscape and maximise the effectiveness of your media investment. At the same time, it will boost your digital marketing skills through our four badge certification levels!
Once you complete the course content, you will be asked to take an assessment. Score 75% at the knowledge check and be rewarded with a digital badge, which you can share on LinkedIn to boost your profile!
Explore the IAS Academy curriculum below and request to enroll today!
This module provides an introduction to the fundamentals of digital advertising and how verification can ensure that your ads are seen by real people in a safe and suitable environment. What we’ll cover:
- The challenges and trends facing digital marketers
- Measurements standards
- Leveraging verification to reduce waste and bring efficiencies into media buying
- Content length: 2 hours
IAS Product Expert
By the end of this practical module, you will know how IAS can empower you to find Quality Impressions™ your competitors might be missing so that you can efficiently and effectively reach your ideal audience. What we’ll cover:
- How to take control of your media investment and protect against ad fraud using IAS Products
- How to appear alongside digital content that is best for your brand
- How to achieve greater transparency in programmatic and improve campaign performance
- Content length: 4 hours
In this course, you will master the IAS platform, understand the IAS campaign process and you will be on your way to efficiently launch your next campaign. What we’ll cover:
- How to launch a campaign on the IAS Platform
- How to tag campaign with IAS tech
- How to troubleshoot common issues
- Content length: 1 hour