Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Resources
  3. | Insights
  4. | Track your brand’s carbon footprint with measurement from Good-Loop and IAS
May 16, 2023 by IAS Team

Track your brand’s carbon footprint with measurement from Good-Loop and IAS

Insights
Share:
Track your brand’s carbon footprint with measurement from Good-Loop and IAS

Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking

IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns. This partnership, available now in all markets globally, helps marketers understand their brands’ digital carbon footprint with seamless, end-to-end measurement and reporting.


With this partnership, advertisers can seamlessly opt-in to carbon emission measurement to track and view the end-to-end carbon footprint of their digital ads. With reporting insights that determine how each element of a campaign, including media types, formats and media partners, has a negative impact on the environment, marketers can have data-driven conversations with their partners on how to decrease their carbon footprint and optimize campaign spend in order to reduce emissions.

Through this integration with Good-Loop, advertisers can leverage reporting insights within the IAS Signal Report Builder to:

– Understand the environmental impact of a campaign’s media and creative

– Compare side-by-side reporting of IAS’s media quality metrics and Good-Loop’s carbon footprint measurement

– Accurately measure campaigns with no additional tagging required

Take meaningful steps now to reduce the environmental impact of your digital ad campaigns. Download the one sheet and reach out to your IAS representative to get started.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

IAS Partners with Lumen Research to Further Bolster Attention Measurement
IAS Partners with Lumen Research to…
Learn more ›

May 1, 2023 by IAS Teams

Validate your media quality on Netflix
Validate your media quality on Netflix
Learn more ›

April 12, 2023 by IAS Teams

International Women’s Day Spotlight: EMEA Leaders
International Women’s Day Spotlight: EMEA Leaders
Learn more ›

March 9, 2023 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.