IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. 

IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable. IAS was chosen thanks to a proven record of wins on TikTok and meeting their highest standard of measurement solutions. Learn how Clinique boosted product promotion within brand-safe environments on TikTok here. 

As a badged Partner, IAS brings marketers an increasingly comprehensive set of media quality solutions to manage their advertising campaigns on TikTok. 

IAS’s TikTok offering gives advertisers access to: 

• Third-party pre-bid targeting and post-bid brand safety, suitability, viewability, and IVT measurement
• End-to-end coverage through pre- and post-bid brand safety and suitability solutions
• Frame-by-frame video, audio, and text content classification technology
• Actionable validation of media quality across TikTok 

Run across TikTok with confidence knowing your media investment is appearing next to content aligned with your brand from beginning to end. Download the one sheet to get started today.