Formerly AdSafe Media, we are now Integral Ad Science. Since launching the industry's first preventative brand safety solution in 2009, powered by our constant growth and innovation, we have built a global media valuation platform that is integral to the buying and selling of quality media. We focus on a comprehensive solution set that enables advertising to appear in quality environments where they receive quality exposure -- and rewards the sell side for providing quality media. We drive improved visibility, efficiency, and ROI for players across the digital media landscape. Here’s how.
Our media valuation platform is the only technology that scores and evaluates overall media quality on a page level. We measure:
- Brand Safety
- Ad Viewability
- Page Context
- Ad Clutter
- Ad Collisions
- Suspicious Activity
Building on our comprehensive data and solution set we have established the True Advertising Quality (TRAQ) Score, a revolutionary, holistic measurement around overall ad placement quality. The TRAQ Score enables ads to land in the right place, with a quality environment and exposure.
And there’s more, to help understand and quantify success we recently unveiled a Campaign ROI solution, assessing individual publishers effects on a campaign’s conversion. We see this as the first step towards the industry’s first truly causal ROI measurement - leaving the industry's currently flawed attribution models behind. We’ll be rolling out more ROI related innovations soon.
Overall we are integral to the entire media buying process:
- We invent new data and metrics to help the industry evaluate media quality
- We enable individual advertisers to understand which of these metrics are most important for meeting their campaign goals
- We provide actionable solutions, empowering advertisers to easily buy and bid on media leveraging these quality metrics
We work with hundreds of global brands, all of the major agencies and holding companies, over half of the top networks and DSP’s, and are fully integrated with several major exchanges and trading platforms.
We’re headquartered in New York City with operations in San Francisco, London, Tokyo and Sydney, and are expanding quickly. Look out for more exciting announcements and launches coming soon!