Safeguard and scale your brand with the 2024 State of Brand Safety Research.DOWNLOAD NOW
BRAND RISK AND MEDIA WASTE ARE INFILTRATING DIGITAL CAMPAIGNS…
$50B
in digital ad spending will be
LOST TO FRAUD by 2025
61%
of dangerous content is
MISSED BY KEYWORD LISTS alone
60%
of consumers are unlikely to purchase from an ad near UNSAFE CONTENT ON SOCIAL
…AND THAT’S WHY ADVERTISERS RELY ON IAS
IAS customers saw results including:
183%
INCREASE IN CONVERSIONS
for a major financial advertiser
99.8%
BRAND SUITABILITY RATE
for a global brand
93%
OVER ROI GOAL
for leading technology advertiser
BRAND RISK AND MEDIA WASTE ARE INFILTRATING DIGITAL CAMPAIGNS…
…AND THAT’S WHY ADVERTISERS RELY ON IAS
IAS customers saw results including:
$50B
in digital ad spending will be
LOST TO FRAUD by 2025
183%
INCREASE IN CONVERSIONS
for a major financial advertiser
61%
of dangerous content is
MISSED BY KEYWORD LISTS alone
99.8%
BRAND SUITABILITY RATE
for a global brand
60%
of consumers are unlikely to purchase from an ad near UNSAFE CONTENT ON SOCIAL
93%
OVER ROI GOAL
for leading technology advertiser
DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS
MEASUREMENT SOLUTIONS
Protect your brand and verify the impact of digital media
DIGITAL AD
LIFE CYCLE
OPTIMIZATION SOLUTIONS
Maximize campaign ROI and optimize media quality investments
MEASURE
- Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
- Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
- Drive cost efficiency and understand the true financial impact of media quality
- Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
- Validate the brand safety and suitability of your ad’s content adjacency on social
- Trusted, consistent third-party measurement where it matters most
OPTIMIZE
- Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
- Access 600+ vertical and topical segments for targeting and avoidance
- Precise targeting plus decreased block rate at scale
- Leverage the IAS Signal UI for global insights available 24/7
- Make faster data-driven decisions and access deeper performance analyses than ever before
- Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering
THE IAS DIFFERENCE
COMPREHENSIVE DATA COLLECTION
PROPRIETARY DATA ENRICHMENT
REAL-TIME DATA
PROCESSING
IAS DATA IN ACTION
challenge
Mindshare needed to find a solution that would drive efficiency and cost savings for their client, Samsung.
SOLUTION
IAS’s Context Control Targeting increased Samsung’s Quality Impressions and drove cost efficiency.
BENCHMARKS
By using IAS, we were able to track social viewability performance at a granular level, which was vital to help improve our overall social strategy. Not only has this helped us boost our social viewability, we are now able to deliver even stronger social campaigns for our client.
– Katie Lee, Biddable Account Manager, Starcom
