programmatic Archives

On-Demand Panel – How is CTV Growing and Being Measured in Asia?

On-Demand Panel – How is CTV Growing and Being Measured in Asia?

IAS lead a fantastic panel discussion at the recent 614 Group Brand Safety Summit in Singapore. Join Megan Reichelt, IAS, Hemant Menon, Dentsu, Fai-keung Ng, The Trade Desk and Brian Gabriel del Val, HP as they discuss the following: “Viewer...

April 5, 2022

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

Channels programmatic Webinars & Videos

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

We’re delighted to launch Episode 2 of IAS’s Programmatic Mini Series. In this episode, hear from our ANZ Strategic Partnerships Director Clem Birdsall who is joined by Hayden Simons, Customer Success Manager, Publisher & Programmatic, talk about A/B Testing and knowing what works...

April 1, 2022

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

CTV and Video Featured In the media Media Quality Reports Mobile & In-App programmatic

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

Integral Ad Science’s Media Quality Report, its 16th Edition, highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. We measure trillions of data events monthly and observe global media quality developments in real-time....

March 31, 2022

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

Featured Insights programmatic Webinars & Videos

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

In Episode 1 of IAS’s Programmatic Mini Series, our ANZ Strategic Partnerships Director Clem Birdsall talks through Pre-Bid when it comes to buying digital advertising. Clem discusses, what is Pre-Bid, how does it work, and how can a programmatic trader...

March 29, 2022

Show your ads some love this Mother’s and Father’s Day

Channels Contextual Targeting programmatic

Show your ads some love this Mother’s and Father’s Day

Leverage industry-leading technology to understand the true context, sentiment, and emotion of a given webpage to drive media quality outcomes for your brand in near real-time. According to NRF, last year’s Mother’s Day spending totaled to $28.1 billion, and categories...

March 29, 2022

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

CTV and Video Featured programmatic

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Laura Boatman is the Head of Digital Sydney at Zenith Media Australia. With a career...

March 29, 2022

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

Channels CTV and Video Featured In the media programmatic

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Vivek Misra is a Senior Director, Data Partnerships at The Trade Desk. With a...

March 9, 2022

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

Channels Contextual Targeting Guides programmatic

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

Target contextually relevant content for festivals like Ramadan to engage buyers and increase favorability for your brand with unprecedented precision – at scale. During Ramadan 2021 South East Asia retailers revealed an uptick in traffic and sales when compared to...

March 1, 2022

Channels CTV and Video Featured In the media programmatic

IAS at iMedia Modern Media Summit 2022

IAS is honoured to sponsor the 2022 iMedia Modern Media Summit.We are especially excited to present our specially curated panel for the Advertiser’s Lunch on ‘The Shift to CTV: Your Audience is Waiting’ Our session description: Viewer behaviour is changing...

February 25, 2022

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

Channels CTV and Video Featured In the media programmatic

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Kerrie Leary is Director of Digital Operations (TAAG)/GDPR at Publicis Media. With a bachelor’s...

February 25, 2022

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Category: programmatic

On-Demand Panel – How is CTV Growing and Being Measured in Asia?

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

Show your ads some love this Mother’s and Father’s Day

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

Reach Shoppers this Ramadan with Pre-Bid Targeting Segments

IAS at iMedia Modern Media Summit 2022

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

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Category: programmatic

ACCESS THE STUDY NOW.

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Access the research now.​

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