IAS is honoured to sponsor the 2022 iMedia Modern Media Summit.
We are especially excited to present our specially curated panel for the Advertiser’s Lunch on ‘The Shift to CTV: Your Audience is Waiting’
Our session description:
Viewer behaviour is changing rapidly – CTV is no longer the new kid on the block having been catapulted into adoption in an unprecedented way. As users are increasingly cutting the cord and streaming TV content via connected TV devices, this is presenting a huge opportunity for advertisers to reach audiences in a more addressable way than any other medium has done before.
How do advertisers adapt their ad strategies to efficiently reach their desired audiences? How is programmatic supercharging addressability? What are the challenges advertisers face and where is the industry in terms of measuring CTV today versus where are we heading?
We are delighted to be joined on stage by Publica and Samsung Advertising for an in-depth discussion on the topic that is top of everyone’s list.
Read more about the event here.
You can also download our latest CTV Guide ‘Now Streaming‘ covering everything from the basics of CTV and OTT to ways IAS is bringing media quality to streamable content.