Key Takeaway: As the World Cup heads into the final matches, new IAS media quality data highlights an interesting nuance for digital advertisers. While raw metrics show that invalid traffic (IVT) and Made for Advertising (MFA) rates actually decreased after kickoff,...
The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. New this year, the report adds vertical benchmarks and monthly performance trends to its global and regional media quality analysis. Media...
From anchoring major panels across the Croisette to a packed fireside chat and an absolute powerhouse happy hour on the water, our presence at Cannes reflects our commitment to turning media quality into a true closed-loop performance engine.
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