Category: Guides

Unlock brand safety on CTV
IAS TEAM
CTV & VideoGuides

Unlock brand safety on CTV

After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers say they have access to a CTV device and nearly two-thirds...
July 8, 2021
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Viewability: the essentials
IAS TEAM
GuidesViewability

Viewability: the essentials

It’s no surprise that viewability has become a top concern in digital advertising. This guide gives you an overview of viewability, context into the differences across environments, channels, and devices, steps to improve your viewability, perspectives from buyers and sellers,...
May 23, 2017
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