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The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand.
That’s where brand suitability comes in.
But that’s not all—consumers have preferences, too. IAS has found that 70% of consumers find it important for ads to be related to the content they’re consuming. Contextual relevance is the latest development toward achieving successful, impactful ad adjacencies.
Sounds complicated? Don’t worry, IAS has you covered. Our new Brand Safety and Suitability guide covers:
- The shift from safety to suitability
- Understanding contextual relevance
- How IAS works smarter to protect your brand and place you alongside relevant, desirable environments
Download the Brand Safety & Suitability Essentials Guide now to learn more
