Share on LinkedIn
Share on XWhen as much as 50% of digital ads are not viewable, it’s no surprise that viewability has become a top concern in digital advertising.
View our short guide here.
Want to learn more about viewability? Download the full guide.
Viewability: a short guide
Related Posts
Unlocking the impact of quality inventory with IAS & Ogury
Discover the relationship between performance, context, and Quality AttentionTM Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. Ogury aimed to get insights/deepest...
A Marketer’s Game Plan for Winning Gold
Sporting events are some of the most highly anticipated times of the year, with 91% of UK consumers planning to follow at least one sports event in 2024. As sports fans across the globe gear up for events like the...
IAS now offers viewability and invalid traffic measurement across Pinterest
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...
