The FIFA World Cup is a month-long celebration of football, rituals, and even international relations. While the location of this year’s Qatar 2022 World Cup makes it the most controversial yet, it is still a huge global moment that fans across the world will want to engage with, and brands be a part of. According to Wavemaker, it is expected to attract 5 billion viewers and drive up to roughly $141 million in additional advertising revenue.
IAS has created a handy guide to help you:
* Navigate brand safety issues during the most political World Cup ever
* Identify top performing segments to maximise scale and performance
* Connect with your target audience
Download the IAS Fifa guide here.