Protect your brand, support quality news outlets, and avoid funding misinformation
According to the World Economic Forum, European gas prices have skyrocketed 8x higher than their 10-year average, throwing the continent into crisis. As Europe navigates this unprecedented energy crisis, it’s critical for advertisers to stay thoughtful in their brand safety and suitability strategies.
Our Navigating Global Energy Crisis Guide provides tips to help advertisers protect media investments and support quality journalism amid this ongoing crisis. IAS understands that sensitive subjects can create a great deal of uncertainty for marketers and publishers, and we hope this guide will assist you as you evaluate and consider your brand safety and suitability strategy during this time.
To access tips for navigating the ongoing energy crisis, download our in-depth Navigating Global Energy Crisis Guide, covering everything from avoiding misinformation to targeting suitable content for your brand.