How we add value
Integral’s content rating system scores individual web pages against several content categories, including: (Adult Content, Offensive Language, Illegal Downloads, Illegal Drugs, Alcohol, Hate Speech). It works before ads ever run to block or pass based on advertiser’s custom risk threshold settings. This preventative, page-level, customized solution:
- Ensures brand safety
- Eliminates wasted spend on risky inventory, enabling greater campaign reach
- Optimizes advertising in-flight based on actionable, real time data
- Combined this all improves media efficiency, increasing ROI
How we’re different than other verification solutions
- AdSafe is the leading actionable brand safety technology worldwide, not a simple verification report around where ads ran post-campaign
- Brands may choose custom risk thresholds based on a granular 1-1000 rating scale. Integral analyzes and scores individual web pages against several key content categories: Adult Content, Offensive Language, Illegal Downloads, Illegal Drugs, Alcohol, Hate Speech. Our solution is completely customizable to advertisers preferences.
Here's how it works.
Step 1: Brands can customize their safety settings
You control the type and content appropriate for your advertising by customizing your risk threshold settings. Ads are passed or blocked on the individual page level based on your settings.
Step 2: The Ad Blocking Process
As opposed to simple verification solutions - which provide after-the-fact reports on what went wrong with your campaign, we block ads before they ever appear on inappropriate content.
Step 3: Actionable data and reporting
We also offer a campaign monitoring product
For customers who want to simply monitor their brand safety and ensure insertion order requirements are met, rather than proactively blocking, we offer a pixel integration called the Campaign Monitor.