September 20, 2018 – New York, NY — Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world — making it a leading platform where brands want to advertise. Following a successful six-month beta, Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and Read the full article...
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Advertisers now have access to a critical tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded their video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web.
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Congratulations to our very own APAC Marketing Director Felicia Li-Gaillard for being selected as a 2018 Women to Watch by Campaign Asia. Felicia Li Gaillard is good at data-driven marketing, but what she’s best at is creating from scratch. This makes her completely at home as IAS’s first marketing hire in Asia-Pacific, a position tasked Read the full article...
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NEW YORK, July 31, 2018 (GLOBE NEWSWIRE) — Publishers using FreeWheel’s video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, Read the full article...
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The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications. July 12, 2018 – New York, NY – Integral Ad Science (IAS) has been selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability. Partners were selected after meeting Read the full article...
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After being acquired by private-equity firm Vista Equity Partners earlier this month, Knoll says he's interested in moving into the business of measuring TV and billboard ads.
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Deal is latest involving digital ad measurement firms, including Oracle’s acquisition of Moat and Providence’s investment in DoubleVerify Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads. Founded Read the full article...
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