Integral Ad Science (IAS) on Tuesday announced the launch of a tool that it said helps publishers streamline workflow and reduce impression waste via automated, real-time optimization, enabling the creation of viewable, brand-safe, and fraud-free private marketplace (PMP) deals for programmatic buyers and automatically reporting results in real time.
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Integral Ad Science (IAS) today announced an industry-first optimization solution for publishers to maximize the yield on their inventory, reduce impression waste, and streamline workflow with an automated, real-time platform. Publishers now have access to new data sets to fight pressing issues such as viewability, brand safety, and ad fraud and deliver better results for their customers.
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Additional reporting available for ads on Facebook, Instagram, and Audience Network Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry. Marketers can now access expanded measurement and reporting Read the full article...
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AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements.
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IAS has Opened its First Office in Sao Paolo and Hired Edvaldo Acir as Managing Director to Extend its Footprint in the Region  Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded into Brazil to extend support for customers operating in South America. Brands and Read the full article...
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It’s 2017 — brands already know they need to have a cross-screen strategy in place to deliver effective advertising campaigns. In fact, the Interactive Advertising Bureau (IAB)'s latest Video Ad Spend study revealed that 72% of marketing and media buying professionals intend to reallocate their budget away from TV and increase spend on digital video advertising.
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