Today, Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has released their bi-annual Media Quality Report. The H1 2017 report reveals that violent content accounted for the majority of brand risk on desktop display and desktop video, mirroring H2 2016 results.
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On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his journey to the CEO role.
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Integral Ad Science (IAS) on Tuesday announced the launch of a tool that it said helps publishers streamline workflow and reduce impression waste via automated, real-time optimization, enabling the creation of viewable, brand-safe, and fraud-free private marketplace (PMP) deals for programmatic buyers and automatically reporting results in real time.
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Integral Ad Science (IAS) today announced an industry-first optimization solution for publishers to maximize the yield on their inventory, reduce impression waste, and streamline workflow with an automated, real-time platform. Publishers now have access to new data sets to fight pressing issues such as viewability, brand safety, and ad fraud and deliver better results for their customers.
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Additional reporting available for ads on Facebook, Instagram, and Audience Network Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry. Marketers can now access expanded measurement and reporting Read the full article...
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AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements.
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