Additional reporting available for ads on Facebook, Instagram, and Audience Network Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry. Marketers can now access expanded measurement and reporting Read the full article...
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AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements.
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IAS has Opened its First Office in Sao Paolo and Hired Edvaldo Acir as Managing Director to Extend its Footprint in the Region  Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded into Brazil to extend support for customers operating in South America. Brands and Read the full article...
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It’s 2017 — brands already know they need to have a cross-screen strategy in place to deliver effective advertising campaigns. In fact, the Interactive Advertising Bureau (IAB)'s latest Video Ad Spend study revealed that 72% of marketing and media buying professionals intend to reallocate their budget away from TV and increase spend on digital video advertising.
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IAS brought in to review Snap’s protocols to mitigate brand risk.
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Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.
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