Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent Read the full article...

Integral Ad Science (IAS), a global leader in digital ad verification, today released its H2 2020 Media Quality Report (MQR) with insights into the performance and quality of global digital media. “As marketers evolved their strategies in the second half of 2020, our latest MQR report shows greater adoption of tools that mitigate ad fraud Read the full article...

Integral Ad Science (IAS), a global leader in digital ad verification, today released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on CTV, while brand safety and suitability are also top of mind. Surveying over 1,000 U.S. consumers, this new report from IAS explores how CTV users experience YouTube Read the full article...

Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification.  “IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality,” said Tony Marlow, CMO, IAS. “In a Read the full article...

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to its ad verification technology.  “A longstanding member of TAG, IAS is committed to providing our Read the full article...

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their Read the full article...

Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer preference. “Contextual targeting represents a major opportunity for brands in 2021 and understanding the congruence Read the full article...