New IAS Offering Helps Reduce Brand Safety Risk in the Digital Ecosystem. December 5, 2018 – New York, NY –   Last year, Integral Ad Science (IAS) and YouTube partnered to launch a beta test addressing the need for third-party brand safety and suitability measurement on the platform. Today the Brand Safety and Suitability solution moves Read the full article...
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Current CEO Scott Knoll will move into an advisory role. December 12, 2018 – New York, NY – Integral Ad Science (IAS) today announced that Lisa Utzschneider will join the company as CEO and member of its board of directors, effective January 7, 2019. After eight years as CEO & President of IAS, Scott Knoll Read the full article...
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IAS was included as one of Business Insiders 19 most interesting ad-tech and mar-tech companies in 2018. “In the past our list has often highlighted the hottest pre-IPO companies, but given all the activity this year — and a dwindling number of private companies — we’ve now opened it to public and private firms. So on this list, major companies that generate billions of dollars in revenue join startups expecting to make a few million dollars this year. The lines between ad-tech companies and mar-tech companies continue to blur. So, similar to last year, this list reflects the growing number of mar-tech players we’re watching, including some that don’t touch paid media at all but instead specialize in data or analytics.” Integral Ad Science: Verifying that digital ads are seen CEO: Scott Knoll Employees: More than 600 2018 revenue: $180 million (trailing 12 months as of June Read the full article...
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IAS CMO Maria Pousa was featured in Forbes Trailblazing Latinas column, written by  Vivian Nunez. Maria Pousa moved her life from Argentina to the United States in the early 2000s. Over the last 18 years, she’s built a career that reflects not only hard-work, but also the willpower that drives Latinxs alike. “I have a Read the full article...
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The H1 2018 IAS Media Quality Report Released Today Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New Time-in-View Benchmarks. September 25, 2018 New York, NY —  The Integral Ad Science (IAS) Media Quality Report measures key factors that erode the value of digital advertising. The latest edition of the report, released Read the full article...
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September 20, 2018 – New York, NY — Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world — making it a leading platform where brands want to advertise. Following a successful six-month beta, Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and Read the full article...
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Advertisers now have access to a critical tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded their video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web.
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