An interesting finding from Integral Ad Science’s new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren’t being overexposed to products or brands during campaigns. Researchers state that, in fact, ad fraud is making it seem as if more viewable ads are being served than actually are being served. According to Read the full article...
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Even as the mobile ad industry has evolved, attribution struggles continue to plague digital marketers, with nearly a quarter (22 percent) naming it as the biggest marketing challenge, according to a new Integral Ad Science study — but expanded online-to-offline measurement offerings, from Retale’s ‘Store Traffic Guarantee‘ to Snapchat’s ‘Snap to Store,’ aim to help Read the full article...
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NEW YORK, NY–(Marketwired – Apr 11, 2017) – Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube. With brand safety concerns at the forefront for advertisers, Google and IAS are looking to give advertisers Read the full article...
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Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. The 400-person firm topped the $100 million revenue mark last year and works with more than 4,000 publishers, advertisers and ad tech vendors, including Facebook, AOL, Read the full article...
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The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — are served no more than one viewable impression during the course of an ad campaign. The findings come from research Read the full article...
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Viewability vendors, including Integral Ad Science, DoubleVerify and Moat, are banding together in an uneasy alliance to tackle in-app viewability using open-source software – but the problem is far from solved. Read the full article here on AdExchanger.
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