IAS integrates with Google Ads Data Hub first, giving advertisers privacy-centric data for YouTube viewability, ad fraud, & brand safety. read more
She Runs It named IAS CEO Lisa Utzschneider a 2020 Woman of the Year for outstanding business achievements and uplifting women in the ad industry. read more
First platform-wide agreement with the LinkedIn Audience Network announced; IAS to provide brand safety & fraud protection for all native ads. read more
While 89% of consumers say data privacy is important, more than half (55%) are unaware of any data privacy regulation, according to a new study by IAS. read more
IAS announced an expansion of its video verification offerings with the general availability of its Connected Television (CTV) Verification Solution, and the launch of a Unified Video Tag. read more
With Total Visibility, advertisers not only see the percentage of wasted media but also the financial impact of that media. read more
April 27, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business Read the full article...