Canada's trusted news source, the Globe and Mail, will now offer contextual targeting with IAS's Context Control solution.
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Otto Berkes, CEO at Acendre, has joined IAS's board of directors effective August 26, 2020. Otto is co-inventor on 13 patents, a recipient of Microsoft’s Xbox Founder Award, an Emmy Award, and an Edward R. Murrow Award, and is a published author.
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IAS’s Quality Impressions™ consolidates all the most important metrics into one to give marketers a singular point of reference for campaign health.
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‘Context Control’, IAS’s new suite of brand safety & suitability solutions, delivers unmatched accuracy & granularity in online content classification.
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IAS announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
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Channel Science, a new combined YouTube product for brand safety and campaign optimization from IAS and Channel Factory, launches.
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IAS integrates with Google Ads Data Hub first, giving advertisers privacy-centric data for YouTube viewability, ad fraud, & brand safety.
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