Sept. 12, 2019, Chicago, Ill. – Leading digital ad verification company, Integral Ad Science (IAS), today announced an expansion of its Chicago presence with the opening of a new office located in the heart of Chicago’s business district – the Loop. This expansion includes hiring up to 150 incremental new roles over the next 12-18 Read the full article...
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Measuring over 1 trillion media metrics daily, IAS offers benchmarks for ad campaign and inventory quality in the 2019 report.
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August 19, 2019 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Chance Johnson as Chief Revenue Officer. Johnson, who most recently served as the Senior Vice President of Sales for Amobee, is a seasoned digital media executive who will lead the global Read the full article...
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Over 85% of in-app display and video impressions in AdMob and Google Ad Manager now allow buyers to take viewability measurements using IAS August 15, 2019, New York, New York –– Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Read the full article...
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August 08, 2019 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced Kevin McCurry has been appointed as Chief Strategy Officer. In his new role, McCurry will report directly to the CEO, Lisa Utzschneider, and will lead the organization in identifying and evaluating large-scale strategic opportunities Read the full article...
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News, Press Releases
Jul 16, 2019

New Biometric Study Shows a Halo Effect for Ads

Tuesday, July 16, 2019 – New York, NY – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Ad Science (IAS) today shows neurological evidence that an ad’s environment has a dramatic Read the full article...
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Today, IAS announced a brand safety solution that allows advertisers to ensure ads placed on are next to content suitable for their brands.
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