News, Press Releases
Jul 16, 2019

New Biometric Study Shows a Halo Effect for Ads

Tuesday, July 16, 2019 – New York, NY – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Ad Science (IAS) today shows neurological evidence that an ad’s environment has a dramatic Read the full article...
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Today, IAS announced a brand safety solution that allows advertisers to ensure ads placed on are next to content suitable for their brands.
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June 5, 2019 – New York, NY –  Over half of the US population, 182 million people, used a Connected Television (CTV) in 2018. The CTV space is growing at a rapid pace, driven in no small part by devices like Roku, Apple TV and Amazon’s FireTV (eMarketer). This shift in consumer behavior has made Read the full article...
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IAS was awarded the I-COM Smart Data Marketing Technology of the Year award for excellence in data science and for innovation in the digital ecosystem.
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Integral Ad Science released research today showing that most of paid traffic is, in many ways, less valuable to advertisers than their free counterparts.
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Integral Ad Science (IAS) today announced the appointment of Tony Marlow as Chief Marketing Officer effective April 29, 2019.
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Ad-verification company IAS helps marketers measure whether an ad was seen by a person; detects ad fraud; and ensures ads appear in brand-safe environments.
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