IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success March 19, 2019 – New York, NY – Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift (OCL) from Integral Ad Science (IAS) ties verification metrics to Read the full article...

March 14, 2018 – New York, NY – Integral Ad Science (IAS) announced today that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, 2019. Lucia who most recently served as SVP, Software and Data Engineering at Patients Like Me, an iCarbonX company, will lead the technology organization for IAS. Read the full article...

What happened: On February 20th, Oracle announced the discovery of a major mobile ad fraud operation known as DrainerBot. The bot uses malicious code from the Tapcore SDK on Android devices to deliver fraudulent and invisible video ads to the device defrauding advertisers and consuming large amounts of consumer data and draining the phone’s battery. Read the full article...

Michael Tuminello, VP of Publisher Products Recognized For Work to Unify Video Measurement With VAST 4.1 NEW YORK, Feb. 12, 2019  — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS) has been honored with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognizes Read the full article...

IAS U.S. Industry Pulse Report Explores Top Priorities and Opportunities For 2019  January 29, 2019 –  New York, NY – Fifty-six percent of advertisers who participated in Integral Ad Science (IAS) Industry Pulse Report said data privacy is number one on their list of priorities for the coming year. Demand for consistent measurement across platforms Read the full article...

One of our goals at IAS is to provide the most comprehensive solution across devices and platforms to ensure our client’s advertisements reach their key audiences and appear in brand safe environments. This coverage includes deep partnerships across the ecosystem. As we work to ensure our clients have the resources they need to carry out Read the full article...

New IAS Offering Helps Reduce Brand Safety Risk in the Digital Ecosystem. December 5, 2018 – New York, NY –   Last year, Integral Ad Science (IAS) and YouTube partnered to launch a beta test addressing the need for third-party brand safety and suitability measurement on the platform. Today the Brand Safety and Suitability solution moves Read the full article...