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IAS News

Press Releases
Jan 18, 2017

Digital media veteran appointed to accelerate Integral Ad Science growth across Europe

Integral Ad Science (IAS) today announced the appointment of Nick Morley to the newly created role of Managing Director EMEA. Based in London, Morley is charged with driving the company’s continued growth and further expansion in key European markets.
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News, Press Coverage
Jan 13, 2017

4 Question’s for Integral Ad Science’s CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. I had the chance to chat with Integral Ad Science’s Maria Pousa about what businesses can expect this year. by Kristina Knight, BizReport Kristina: How Read the full article...
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News, Press Coverage
Jan 06, 2017

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

by Laurie Sullvian, MediaPost The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS). The goal is to “simplify mobile viewability measurement for app publishers and establish better user experience for consumers,” the Read the full article...
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News, Press Coverage
Dec 09, 2016

Integral Ad Science Partners with Google, Others for Open Source Viewability

Amid heightened concern over so-called "walled gardens" hoarding data, worries that fraudulent bots are generating ghost-clicks, and fear that ads were never seen at all, the ad industry is craving transparency more than ever.
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Press Coverage
Dec 08, 2016

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

Ad-tech firm Integral Ad Science (IAS) on Thursday announced it will offer an open-source mobile verification software development kit (SDK) for media quality measurement. Through the SDK, which will launch in early 2017, publishers will be able to measure their mobile inventory without having to integrate multiple SDKs from various partners.
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Press Releases
Dec 08, 2016

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that it will open source its mobile verification software development kit (SDK) for media quality measurement. With this SDK, publishers will be able to measure their mobile inventory without the need to integrate multiple SDKs from various partners.
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