NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) — Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic Read the full article...
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast... read more
IAS earns the IAB Tech Lab Service Excellence Award for Open Measurement SDK Initiative. In December 2016, IAS announced that it would be contributing its proprietary SDK towards an industry solution that would enable all verification vendors to align on a single SDK solution. read more
NEW YORK, Feb. 06, 2018 (GLOBE NEWSWIRE) — Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced findings from the beta test of its Consumer Exposure Optimization solution. Over eight months, IAS partnered with a group of Fortune 500 companies to drive consumer ad engagement on desktop by Read the full article...
“We're currently in a beta with Integral Ad Science (IAS) and we're planning to launch a beta with DoubleVerify soon. We are also exploring partnerships with OpenSlate, comScore and Moat and look forward to scaling our third-party measurement offerings over the course of the year.” read more
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to provide advertisers with greater workflow efficiency for HTML5 video measurement. read more
S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. read more