September 20, 2018 – New York, NY — Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world — making it a leading platform where brands want to advertise. Following a successful six-month beta, Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and Read the full article...

Advertisers now have access to a critical tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded their video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web.

Congratulations to our very own APAC Marketing Director Felicia Li-Gaillard for being selected as a 2018 Women to Watch by Campaign Asia. Felicia Li Gaillard is good at data-driven marketing, but what she’s best at is creating from scratch. This makes her completely at home as IAS’s first marketing hire in Asia-Pacific, a position tasked Read the full article...

NEW YORK, July 31, 2018 (GLOBE NEWSWIRE) — Publishers using FreeWheel’s video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, Read the full article...

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications. July 12, 2018 – New York, NY – Integral Ad Science (IAS) has been selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability. Partners were selected after meeting Read the full article...

After being acquired by private-equity firm Vista Equity Partners earlier this month, Knoll says he's interested in moving into the business of measuring TV and billboard ads.

Deal is latest involving digital ad measurement firms, including Oracle’s acquisition of Moat and Providence’s investment in DoubleVerify Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads. Founded Read the full article...