The Media Quality Report showed improvement in major digital media quality indicators like brand safety, viewability & fraud despite 2020's volatile events.
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IAS announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
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Microsoft Audience Network will now feature platform-wide brand safety using IAS's predictive technology & real-time data are brand safe.
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Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given Read the full article...
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September 21, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon Media DSP made this function generally available this summer, making Verizon the first IAS DSP Read the full article...
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Canada's trusted news source, the Globe and Mail, will now offer contextual targeting with IAS's Context Control solution.
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Otto Berkes, CEO at Acendre, has joined IAS's board of directors effective August 26, 2020. Otto is co-inventor on 13 patents, a recipient of Microsoft’s Xbox Founder Award, an Emmy Award, and an Edward R. Murrow Award, and is a published author.
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