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Retail Ad Measurement & Optimization

ACTIONABLE DATA
TO DRIVE SUPERIOR RESULTS

MAJOR RETAIL BRANDS TRUST IAS

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12 OF THE TOP 16

Global retail brands work with IAS

Icons_Shopping

12 OF THE TOP 16

Global retail brands work with IAS

WE PROVIDE THE INDUSTRY’S MOST ACTIONABLE DATA

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Global interactions captured daily

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Global IAS customers

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Direct integrations with major DSPs, publishers, and platforms

DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS

MEASUREMENT SOLUTIONS

Protect your brand and verify the impact of digital media

DIGITAL AD
LIFE CYCLE

OPTIMIZATION SOLUTIONS

Maximize campaign ROI and optimize media quality investments

MEASURE

ACROSS OPEN WEB
  • Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
  • Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
  • Drive cost efficiency and understand the true financial impact of media quality
ACROSS SOCIAL
  • Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
  • Validate the brand safety and suitability of your ad’s content adjacency on social
  • Trusted, consistent third-party measurement where it matters most

OPTIMIZE

WITH ACTIONABLE DATA
  • Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
  • Access 600+ vertical and topical segments for targeting and avoidance
  • Precise targeting plus decreased block rate at scale
IN REAL TIME
  • Leverage the IAS Signal UI for global insights available 24/7
  • Make faster data-driven decisions and access deeper performance analyses than ever before
  • Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering

IAS DATA IN ACTION

challenge

A major UK fashion retailer needed a cookieless targeting solution that would be easy to activate and drive ROI.

SOLUTION

IAS Context Control Targeting improved ROI for the fashion retailer and lifted the brand’s new customers percentage.

WEEK-OVER-WEEK ROI FOR MAJOR UK FASHION RETAILER
Mid-Tier LP_Retail Graph #1 (1)

ESTIMATED RETURN ON AD SPEND FOR RETAIL

ROI

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Estimated increase in ROI for retail brands using IAS Media Quality solutions

WASTE

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Estimated decrease in waste for retail brands using IAS Media Quality solutions

With IAS’s pre-bid integration, marketers can scale their Sponsored Content ad campaigns to reach professional audiences and achieve up to a 3x increase in conversions.

– Kamakshi Sivaramakrishnan, Senior Director Product Management, LinkedIn Marketing Solutions

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MEDIA QUALITY REPORT: 19TH EDITION IS NOW AVAILABLE