Digital advertising can be an effective way to reach and influence consumers. But as it’s become increasingly complex, we sometimes forget the most basic principle: your ads need to be viewable to (real) consumers in order to make an impact. With this in mind, we’ve developed the most comprehensive solutions for you to measure the quality of your media — and protect and boost your digital ads' effectiveness at every step of the journey.



Actionable data




Spend with confidence

Don’t assume your money is well spent. Know it. We make sure your ads are running exactly where, when, and how you want. We protect them from fraud, and your brand from inappropriate media. With our measurement and technology, we ensure your ads reach real humans, are viewable, and running in the right context, language, and market for your brand. Every time. Every campaign. No ifs, ands, or bots.

Make a good thing better

You work hard to increase sales, market share, and profits. Our actionable data and models work hard for your campaigns. We measure real-time media quality metrics over 500 billion times every day, and our award-winning data science team builds the models you can use to fine-tune campaigns on the go. With capabilities like real-time impression blocking, pre-bid targeting, and actionable data feeds, it’s easier than ever to exceed your expectations.

See the real impact of your ads

Analyze every moment that matters. We dig deeper into user experiences so you can determine what drives the biggest lift in brand and performance metrics. By going beyond the basic measurements, we decipher the consumer ad experience so you know how often and how long you need to expose consumers to drive actions, and which partners, channels, and buys are the most effective. We bring you insights you can trust and act on.

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Get the answers you need

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