Reach your target audience in a cookieless world
Take control with contextual targeting to meet your unique advertiser goals, before a bid is even placed. Our predictive science pre-screens pages and categorizes them using contextual audience analysis, leveraging emotion and sentiment detection to ensure your ads align with content that is most desirable and relevant. By understanding how audiences engage with different environments, we help you reach consumers in the right context—enhancing relevance, engagement, and brand affinity.
Contextual audience analysis complements your IAS brand safety and avoidance pre-bid settings to amplify your brand message while ensuring alignment with consumer sentiment and media consumption trends. Explore how we provide unprecedented precision with our toolkit.
Contextual Targeting is key to connect with your ideal audience
With new privacy legislation and cookie deprecation, advertisers need solutions for reaching their desired audiences in suitable spaces. Our Context Control Targeting solution leverages page-level classification to curate content across more than 200 industry vertical, seasonal, topical, and audience proxy segments. Powered by the largest knowledge graph, our technology enables deeper classification of content to help advertisers tailor ad placements and access precise targeting at scale.
There is life — and targeting — in the post-cookie landscape. Andvanced contextual audience analysis powers Context Control Targeting, delivering precision to maximize impact without relying on third-party cookies. Through innovation and partnership, we’re moving into the next generation of targeting, ensuring your ads reach the right audience in the most relevant and brand-suitable environments
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increase in CTR for a technology B2B advertiser using custom contextual categories
Go beyond binary decision making with technology that comprehends content the way a human would, and ensure your message reaches the consumers who will connect the most with your brand.
Understand the true context, sentiment, and semantics of a given webpage at scale. Our solutions give open web buyers unprecedented precision for targeting content that is contextually relevant for a given brand or campaign to increase recognition, engagement, and favorability.
Access carefully curated targeting segments to optimize your open web strategy and reach your desired audience without the use of third-party cookies. Our predictive technology uses emotion and sentiment analysis to pre-screen pages and categorize content before a bid is even placed.
Knowing your campaign is running alongside trusted and expected content is key. Deepening our relationship with IAS to offer both contextual avoidance and targeting segments gives our advertisers more flexibility and transparency across their omnichannel buys.
– Greg MacDonald, VP, Marketplace Partnerships
Verizon Media
Get deeper insights into cutting-edge contextual targeting solutions at the IAS Insider.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our contextual solutions and workflows at any point.
Transparency is key to successful campaigns. Leverage these Frequently Asked Questions (FAQs) to find out what you need to know about contextual targeting solutions that drive results.
Contextual targeting places ads based on the content of a webpage, ensuring relevance by matching ad topics with the context of the site. IAS’s contextual targeting solutions provide unprecedented precision for targeting content to help advertisers increase recognition and engagement.
By aligning ads with contextually relevant content, contextual targeting increases engagement and reduces ad fatigue.
Examples of contextual targeting include:
- Showing an ad for kitchen appliances on a recipe website.
- Displaying ads for electric cars on webpages about environmental conservation.
- Promoting financial services on webpages with investment advice.
IAS’s contextual targeting analyzes the actual content of a webpage in near real-time rather than relying on user behavior or cookies. IAS’s solution takes into account the sentiment, emotion, and semantics of a given webpage. This privacy-first approach ensures ads align with relevant content while respecting user data privacy regulations.
Yes, IAS’s contextual solutions include advanced brand safety and suitability avoidance tools to ensure ads are placed in appropriate contexts for your brand, avoiding harmful or inappropriate content that could damage brand reputation.
Contextual targeting improves ad performance by placing ads in relevant environments, increasing engagement, and driving higher click-through rates (CTR). It also enhances user experience by delivering ads that resonate with the content being consumed.
Yes, IAS provides contextual targeting solutions across various formats, including display and video. Contextual solutions for video analyze metadata, scripts, and visual content to ensure suitable and relevant ad placements.
