Turn up the volume on your digital audio ad measurement.
Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important than ever. IAS helps ensure that your audio ad dollars are heard, measurable, and transparent on Pandora’s inventory, with more partners coming soon.
Bring transparency to your digital audio buys with our toolkit.
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Access greater insights on the impact of your audio campaigns on Pandora, with more partners coming soon. Our industry-leading media quality solutions help ensure that your ads are heard at scale and free from invalid traffic – now on digital audio.
Verify the quality of your digital audio ads with industry-leading technology that offers you sophisticated transparency. Access audibility measurement for all of your audio campaigns running on Pandora’s premium inventory, with additional platforms and partners coming soon.
Stop fraud in its tracks with data that gives you granular, deterministic insight into your fraud mitigation strategies and helps prevent opportunity loss for your brand. Start monitoring for fraud-free audio ads on Pandora’s premium inventory today, with additional platforms and partners coming soon.
Get deeper insights into cutting-edge audio solutions at the IAS Insider.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our audio solutions at any point.
Transparency is key to successful campaigns. Leverage these Frequently Asked Questions (FAQs) to find out what you need to know about running digital audio campaigns that drive results.
Digital audio advertising solutions focus on ensuring ad quality and performance through tools like invalid traffic detection, which measures bot traffic; audible impressions, which confirm that ads are heard by listeners; and quartile metrics, which track audibility throughout an audio ad.
Third-party measurement provides independent verification of ad delivery and performance in digital audio environments. It helps advertisers ensure that their ads are being heard by real listeners and appearing in brand-safe environments. According to IAS research, 81% of industry experts believe that third-party verification is essential to guarantee ad quality in digital audio.
Audible impressions measure whether a digital audio ad was actually heard by the listener. Unlike other metrics that simply track ad delivery, audible impressions ensure that the ad reached an active audience with audible sound, helping advertisers better understand true engagement. IAS’s definition for an audible impression aligns with that of the MRC (all IVT is removed, the ad must play for at least 2 consecutive seconds and have the sound/volume on).
Invalid traffic (IVT) in digital audio refers to bot traffic, fraudulent activity, or non-human listeners that skew ad metrics and waste ad spend. IVT detection tools help advertisers block fraudulent impressions, ensuring that ads are only served to real, human audiences.
Quartile metrics track listener engagement throughout a digital audio ad by breaking it into four key points: 25%, 50%, 75%, and 100% completion. These metrics help advertisers understand how listeners engage with their ads and identify when drop-offs occur, allowing for better optimization of ad creative.
The biggest challenges in digital audio advertising include invalid traffic, ensuring audible impressions, and measuring listener engagement. As more brands invest in audio streaming, brand safety risks increase, and advertisers must rely on third-party verification to ensure ad quality and accurate metrics.
As audio streaming content continues to grow, brand safety risks are becoming a major concern. IAS research shows 72% of industry professionals believe that brand risk will increase on digital audio platforms as inventory expands.
