Safeguard and scale your brand with the 2024 state of brand safety research.
Tech & Telco Ad Measurement & Optimization
ACTIONABLE DATA
TO
DRIVE SUPERIOR
RESULTS
MAJOR TECH & TELCO BRANDS TRUST IAS
3 OF THE TOP 4
Global Telecommunications brands work with IAS
4 OF THE TOP 6
Global Technology brands work with
IAS
PROVEN RESULTS FOR YOUR TECH & TELCO CAMPAIGNS
Proven success with similar tech & telco brands
PROTECT YOUR BRAND
0%
Brand safety rate for telecommunications leader, Movistar
0%
Decrease in cost-per-click for major tech brand
REDUCE WASTE
0X
Increase in click-through-rate using IAS Contextual Targeting for major tech band
IMPROVE ROI
DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS
MEASUREMENT SOLUTIONS
Protect your brand and verify the impact of digital media
DIGITAL AD
LIFE CYCLE
OPTIMIZATION SOLUTIONS
Maximize campaign ROI and optimize media quality investments
MEASURE
- Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
- Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
- Drive cost efficiency and understand the true financial impact of media quality
- Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
- Validate the brand safety and suitability of your ad’s content adjacency on social
- Trusted, consistent third-party measurement where it matters most
OPTIMIZE
- Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
- Access 600+ vertical and topical segments for targeting and avoidance
- Precise targeting plus decreased block rate at scale
- Leverage the IAS Signal UI for global insights available 24/7
- Make faster data-driven decisions and access deeper performance analyses than ever before
- Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering
IAS DATA IN ACTION
challenge
Mindshare needed to find a solution that would drive efficiency and cost savings for their client, Samsung.
SOLUTION
IAS’s Context Control Targeting increased Samsung’s Quality Impressions and drove cost efficiency.
ESTIMATED RETURN ON INVESTMENT FOR TECH & TELCO
ROI
0%
Estimated increase in ROI for Tech & Telco brands using IAS media quality solutions
WASTE
0%
Estimated decrease in wasted spend for Tech & Telco brands using IAS media quality solutions
By using IAS, we were able to track social viewability performance at a granular level, which was vital to help improve our overall social strategy. Not only has this helped us boost our social viewability, we are now able to deliver even stronger social campaigns for our client.
– Katie Lee, Biddable Account Manager, Starcom
