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Safeguard and scale your brand with the 2024 state of brand safety research.

Tech & Telco Ad Measurement & Optimization

ACTIONABLE DATA
TO DRIVE SUPERIOR
RESULTS

MAJOR TECH & TELCO BRANDS TRUST IAS

Cross Device
3 OF THE TOP 4

Global Telecommunications brands work with IAS

4 OF THE TOP 6

Global Technology brands work with
IAS

PROVEN RESULTS FOR YOUR TECH & TELCO CAMPAIGNS

Proven success with similar tech & telco brands

PROTECT YOUR BRAND

0%

Brand safety rate for telecommunications leader, Movistar

0%

Decrease in cost-per-click for major tech brand

REDUCE WASTE

0X

Increase in click-through-rate using IAS Contextual Targeting for major tech band

IMPROVE ROI

DRIVE RESULTS WITH READILY AVAILABLE INSIGHTS

MEASUREMENT SOLUTIONS

Protect your brand and verify the impact of digital media

DIGITAL AD
LIFE CYCLE

OPTIMIZATION SOLUTIONS

Maximize campaign ROI and optimize media quality investments

MEASURE

ACROSS OPEN WEB
  • Verify that your ads are viewable, by a real person, in a brand safe and suitable environment, and in the correct geo
  • Gain full control over media investments with insights at the campaign, partner, placement, domain, and app level
  • Drive cost efficiency and understand the true financial impact of media quality
ACROSS SOCIAL
  • Actionable brand safety and suitability insights across Meta, TikTok, YouTube, X, and more
  • Validate the brand safety and suitability of your ad’s content adjacency on social
  • Trusted, consistent third-party measurement where it matters most

OPTIMIZE

WITH ACTIONABLE DATA
  • Target more accurately than ever with the only contextual technology able to identify the true sentiment and emotion of a page
  • Access 600+ vertical and topical segments for targeting and avoidance
  • Precise targeting plus decreased block rate at scale
IN REAL TIME
  • Leverage the IAS Signal UI for global insights available 24/7
  • Make faster data-driven decisions and access deeper performance analyses than ever before
  • Seamlessly evaluate campaign performance with advertiser-level reporting and custom dimension filtering

IAS DATA IN ACTION

challenge

Mindshare needed to find a solution that would drive efficiency and cost savings for their client, Samsung.

SOLUTION

IAS’s Context Control Targeting increased Samsung’s Quality Impressions and drove cost efficiency.

Mid-Tier LP_Tech & Telco Graph #1 (1)
Mid-Tier LP_Tech & Telco Graph #2 (1)

ESTIMATED RETURN ON INVESTMENT FOR TECH & TELCO

ROI

0%

Estimated increase in ROI for Tech & Telco brands using IAS media quality solutions

WASTE

0%

Estimated decrease in wasted spend for Tech & Telco brands using IAS media quality solutions

By using IAS, we were able to track social viewability performance at a granular level, which was vital to help improve our overall social strategy. Not only has this helped us boost our social viewability, we are now able to deliver even stronger social campaigns for our client.

– Katie Lee, Biddable Account Manager, Starcom

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MEDIA QUALITY REPORT: 19TH EDITION IS NOW AVAILABLE