Integral Acquires
Simplytics.
The first to deliver viewability for mobile across in-app and mobile web.
Integral's TRAQ Score is a revolutionary, holistic evaluation around overall media quality. Learn more about how it will elevate both the buy and sell side to higher quality standards and greater ROI.
Ad Viewability
Established in the marketplace for over a year, Integral has the leading viewability solution, including the only predictive viewability data for programmatic buying.
Ad Exposure
Only Integral offers both Ad Collision Detection and Suspicious Activity Detection, ensuring brands receive quality exposures.
Brand Safety
In 2009, AdSafe launched the industry's first actionable, preventative brand safety solution. The AdSafe Firewall remains the industry standard - leveraged by hundreds of brands networks and publishers.
Ad Environment
Integral rates page's contextual category, level of professionalism, and density (clutter). Then makes these measurements actionable.
Audience & Demographics
Through a strategic alliance with Nielsen, mutual customers can leverage our safety
and viewability solutions along with their campaign audience measures by demographic break.
Causal Impact
Integral's revolutionary solution is the industry's first causal ROI measurement.