AdSafe Media is now Integral Ad Science, a media valuation platform that is integral to the entire digital advertising ecosystem.
The industry’s only actionable fraud protection:
· Firewall blocking of high risk inventoryPre-bid, predictive segments for RTB
Established in the marketplace for over a year, Integral has the leading viewability solution, including the only predictive viewability data for programmatic buying.
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Only Integral offers both Ad Collision Detection and Suspicious Activity Detection, ensuring brands receive quality exposures.
In 2009, AdSafe launched the industry's first actionable, preventative brand safety solution. The AdSafe Firewall remains the industry standard - leveraged by hundreds of brands networks and publishers.
Integral rates page's contextual category, level of professionalism, and density (clutter). Then makes these measurements actionable.
Through a strategic alliance with Nielsen, mutual customers can leverage our safety and viewability solutions along with their campaign audience measures by demographic break.
Integral's revolutionary ROI report is the industry's first step towards a causal attribution model - measuring effects on conversion by publisher.