The streaming video market is experiencing a huge growth in Southeast Asia and the global lockdown has accelerated this further.
It was highlighted that 92% of Indonesian consumers increased their consumption of streaming content as a result of the pandemic and with more consumers spending their time on this medium, advertisers are starting to shift their budgets accordingly.
At this year’s MMA Impact Indonesia 2021, our SVP APAC, Laura Quigley was joined by a panel of key industry leaders to delve deeper into OTT, the trends, how to set up your campaign for success and future predictions.
Join Laura alongside panelists, Sutanto Hartono, Managing Director at Emtek Group. Eka Sugiarto, Head of Media for Indonesia and SEA at Unilever, and Florencia Eka, Indonesia Country Manager at The Trade Desk for a fantastic discussion on this evolving industry and hear our experts discuss how they are navigating these challenges within their organisations.
November 5, 2021
by IAS Team
Webinar: Industry Trends in OTT & Streaming
Related Posts
IAS Teams Up With Mindshare To Drive Superior Results For Samsung
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
IAS earns industry’s first MRC accreditation for CTV Viewable Impressions
IAS has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in...
Media Quality Report: 18th Edition
Market-leading global benchmarks to drive business results The digital landscape has expanded beyond developments we’ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it’s clear that marketers are juggling more...