The streaming video market is experiencing a huge growth in Southeast Asia and the global lockdown has accelerated this further.
It was highlighted that 92% of Indonesian consumers increased their consumption of streaming content as a result of the pandemic and with more consumers spending their time on this medium, advertisers are starting to shift their budgets accordingly.
At this year’s MMA Impact Indonesia 2021, our SVP APAC, Laura Quigley was joined by a panel of key industry leaders to delve deeper into OTT, the trends, how to set up your campaign for success and future predictions.
Join Laura alongside panelists, Sutanto Hartono, Managing Director at Emtek Group. Eka Sugiarto, Head of Media for Indonesia and SEA at Unilever, and Florencia Eka, Indonesia Country Manager at The Trade Desk for a fantastic discussion on this evolving industry and hear our experts discuss how they are navigating these challenges within their organisations.
