Get a viewability overview and find out how to establish your own custom viewability standards.
We combine industry-standard measurement methodologies with our unique ad fraud detection technology, to offer you the industry’s best viewability coverage. We detect ad fraud when assessing viewability, to give you a real picture of whether your target audiences were actually exposed to your ads. After all, non-human impressions shouldn’t count. We also make transactions based on viewability even easier with data taken from both the buy and sell sides.