For digital ads to make an impact, they have to be viewed. Not just served. However, nearly half of all digital ads are not viewable. Make sure your ads have the opportunity to be seen by users — wherever they are. All digital ads — desktop, mobile, in-app, browser, display, video — have different ways to measure viewability. And as digital advertising becomes more sophisticated, advertisers want to not only prove ROI, they also want to transact on viewability. That's why it's more important than ever to provide comprehensive data and useful insights.


desktop and mobile

Desktop and mobile

Web and in-app

Web and in-app

display and video icon

Display and video


You should rely on technology that covers all your needs, and has been vetted by an independent organization.
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Granular reporting

Look at viewability data by campaign, domain, page, placement, partner, creative format, ad unit, and more. Our discrepancy-free reporting reduces friction and makes it easier for media buyers and sellers to work together.


Don’t just verify viewability - make it the best it can be. Whether through your demand-side platform or by getting real-time signals, optimize the number of opportunities to be seen by your consumers.

Our approach to viewability

We combine industry-standard measurement methodologies with our unique fraud detection technology, to offer you the industry’s best viewability coverage. We’re the only company that unifies viewability and ad fraud data, to give you a real picture of whether your target audiences were actually exposed to your ads. After all, non-human impressions shouldn’t count. In addition, we make transactions based on viewability even easier with data taken from both the buy and sell sides.

State of viewability H2 2016

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