IAS IN THE NEWS
Singapore ad viewability lags as mobile habits, fraud persist
Singapore’s advertising ecosystem is facing mounting challenges in balancing visibility and brand safety, as revealed in the 20th edition of the Media Quality Report (MQR) released by Integral Ad Science (IAS).
Keeping Up With the Speed and Velocity of Signals
With the influx of AI tools, companies now have more data signals than ever to leverage for an enhanced consumer experience. But maintaining trust and ensuring brand safety are critical as the landscape quickly evolves.
IAS Brings Contextual Category Reporting To Instagram, Facebook
Integral Ad Science has announced the launch of AI-powered contextual category reporting across Meta’s Facebook and Instagram Feeds and Reels, providing new measurement opportunities for advertisers’ brand suitability and performance goals.
afaqs! Pause - Saurabh Khattar
Saurabh Khattar is a dynamic business leader who brings over a decade of business and marketing expertise to his role as the Country Manager of Integral Ad Science, India. Here’s a little sneak peek into his workday, leadership mantra, and advice to young professionals.
Attention is the new conversion: Why attention beats viewability this EOF
As the End-of-Financial-Year (EoFY) approaches in Australia, marketers juggle two competing pressures: utilising their remaining budget before June 30, and proving that every dollar spent has delivered business outcomes so that they can rally for similar or higher budgets for the next financial year.
Campaign Best Places to Work 2025: Top five medium companies
Campaign reveals the category ranking of medium companies with between 50 and 149 UK employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley Benefits Consulting.
Group M highlights why Programmatic is the future for the Phillipines in 'From Bid to Attention' Forum
MANILA, PHILIPPINES – Filipinos spend an average of 10 hours online daily — with over six hours on the open internet. This surge in digital activity opens major opportunities for programmatic ads, helping brands reach engaged audiences with precision, scale, and smarter targeting.
Context Collapse: When programmatic automation turns brand messaging tone deaf
During recent coverage of the Pahalgam terrorist attack, a routine scroll through YouTube revealed something jarring — pre-roll and display ads for brands like Blinkit, Swiggy Instamart, Goibibo, Niyo, Myntra, Urban Company, Farmley, pizza chains, astrology services, and health food brands running adjacent to emotionally charged news videos.
Time to move beyond keywords: Saurabh Khattar on IAS’s AI-led brand safety revolution
In a digital landscape, where relevance and reputation go hand-in-hand, Integral Ad Science (IAS) is setting new standards for brand safety and suitability.
IAS Launches Pre-Bid Video Exclusion Lists On TikTok
By leveraging IAS’s artificial intelligence (AI)-powered brand suitability technology, advertisers are now able to exclude unsuitable content on a frame-by-frame basis across all videos on TikTok.
Roblox partners with Google on ads
Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats.
Cricket, Commerce, Connectivity: Top marketers on how brands can win big in IPL
As the Indian Premier League (IPL) continues to command attention across the nation, marketing experts are advocating for an omnichannel approach to advertising, urging brands to expand their presence beyond traditional platforms.
IAS expands operations in India to address demand for digital measurement and optimisation
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today announced the expansion of its India footprint with a new office in Mumbai, the country’s commercial capital.
Hitting a Six with your IPL Campaigns: Mastering Attention as a Metric
Unlock IPL's advertising potential by mastering attention metrics. Engage fans with contextually relevant ads to boost brand awareness and drive conversions this season.
Celebrating the Future of Marketing: ad:tech New Delhi’s Honours Awards recognize tech innovators shaping the advertising landscape
The advertising and marketing landscape is undergoing a seismic shift, powered by the relentless march of technological innovation.
Google’s Play Store Deletion—Do Not Keep All These Apps On Your Phone
Coming just 24-hours after Google’s latest warning that Android is under attack, a new report has uncovered an “extensive and sophisticated ad fraud scheme” that has amassed more than 56 million downloads for 180 malicious apps.
Google Has Pulled Nearly 200 Apps Due to Extensive Android Ad Fraud Scheme
Google Has Pulled Nearly 200 Apps Due to Extensive Android Ad Fraud Scheme
The Way to Wellness
The needle on employee wellness has moved drastically over the last few years. It was once a nice-to-have and now it’s often a pillar of company culture. If fact, Wellable finds that a whopping 91% of companies plan to invest even more in mental health offerings.
Q&A: Laura Quigley on Capturing Consumer Attention During Peak Retail Seasons
As one of the most culturally significant events in the region, the recent Lunar New Year season drives a surge in retail sales and ad spend, with figures rising year after year. In Singapore alone, retail sales reached SG$3.4 billion in 2024, while ad spend in Hong Kong soared to HK$480 million—a trend expected to continue.
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