IAS IN THE NEWS
IAS and Tailwind dive into the future of attention and media quality in MENA
IAS's Csaba Szabo and Tailwind's Wajahat Osmani share insights from their partnership and the future of the regional media market
IAS to sell attention data to publishers
Publishers are just looking for a little attention. Integral Ad Science hopes to serve it to them.
IAS Expands Media Quality Product to Identify Misinformation on YouTube
Integral Ad Science said it has expanded its brand safety and suitability capabilities to detect misinformation on YouTube for advertisers.
Campaign Asia-Pacific 40 Under 40 2024
A proven ability to deliver results. A growing and impressive career trajectory. Leadership qualities that inspire. An ongoing commitment to going above and beyond the job description.
OKAST selects Publica by IAS to power AVoD/FAST
OKAST, the European SaaS provider of white-label live streaming, VoD and FAST channel platforms, has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science(IAS), as a strategic partner for its global advertising initiatives.
As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players.
The cases for and against investing in CTV during the presidential election cycle
This election cycle, one of the lessons learned from consumer advertising is the use of connected TV to target ever-more precise audience segments.
Why brands shouldn't dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
Unlocking The Potential Of Programmatic CTV For Publishers
The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock.
Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists
This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising.
Protecting ad spend and brand integrity in a misinformation age
In the vibrant digital landscape of Southeast Asia (SEA), social media advertising is not just a trend but a powerhouse marketing strategy.
Biz-How-To: How to advertise safely during Election seasons
In a year marked by heightened political activity and the rise of election-related misinformation, brands face unprecedented challenges in maintaining their reputation and consumer trust.
Why attention matters in digital advertising
In today’s fast-paced digital world, capturing consumer attention is crucial. With audiences constantly bombarded with content, advertisers face challenges in engaging them. Attention has become a key focus for brands aiming to optimise their strategies.
Cannes Lions 2024 in review: 17 marketers look back at the festival that was
In the wake of Cannes Lions, PMW spoke with industry experts to collate the key learnings from the festival. Touching on everything from AI and innovation to sustainability, CTV and retail media – they didn’t disappoint.
Microsoft Expands IAS Ad Measurement Partnership
Microsoft now gives advertisers independent analysis of brand safety and suitability, viewability and invalid traffic across its advertising platforms through an extended partnership with Integral Ad Science (IAS).
This Election Season, Misinformation and Brand Safety Are on Advertisers' Ballots
The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising.
How brands can avoid a red card during the summer of sport
For sports fans, this summer is shaping up to be an exciting prospect. Between the Uefa European Football Championship, Paris Olympics, Wimbledon, the men’s T20 World Cup and more, there truly is something for every sports fan.
IAS Increases Ad Transparency Ahead Of Cannes
Integral Ad Science (IAS) is building its portfolio of partners to give advertisers another layer of third-party advertising transparency in campaign reporting ahead of the Cannes Lions International Festival of Creativity.
Drum kits and kombucha: how some Australian firms are enticing Gen Z back into the office
A drum kit in the corner. A giant pigeon statue. Slides, kombucha on tap and a bright green fluffy library. A dartboard on which employees can win a Cartier watch – or a single jelly bean.
We had to write down our peers' strengths – our boss mailed them to their parents'
Lisa Utzschneider is CEO of Integral Ad Science (IAS) and has pioneered the growth of digital advertising throughout her career working at Microsoft, Amazon, and Yahoo.
Integral Ad Science announces a brand safety tool to avoid deepfakes
The news: Integral Ad Science (IAS) said its AI-powered tool that helps advertisers avoid appearing alongside deepfake content is entering beta testing.
LISA UTZSCHNEIDER EXTENDS IAS REACH TO TIKTOK, AI AND MISINFORMATION DETECTION
Lisa Utzschneider has been a digital ad pioneer at Microsoft and Amazon—and Marissa Mayer once lamented not hiring her as chief operating officer of Yahoo.
Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
AI has been used to create fake reviews in app stores, according to recent data - which artificially inflates an app's credibility and gets people to download potentially harmful or deceptive content.
Roblox opens up to video ads, signs media tech deals
Worldwide fraud rates for optimized ad campaign meant to protect brands fell to all-time lows in the second half of 2023, but those unprotected rose 14 times higher, according to data released Tuesday.
The State of Digital Advertising
Lisa Utzschneider is the CEO of Integral Ad Science, which helps advertisers at Fortune 500 brands measure if their campaigns are appearing next to safe and suitable content across Meta, Instagram, TikTok, YouTube, Pinterest, Spotify, LinkedIn, Snap and more.
Meet The Team - Integral Ad Science's plans to restore trust in media
The latest Edelman Trust Barometer, which analyses trust in media by the public, shows Australia sits within the bottom 15 of the 28 countries analysed - something that global media measurement and optimisation platform Integral Ad Science (IAS) wants to change.
Be no fool: Securing your ad budget against made-for-advertisers (MFA) websites
The primary concern among advertisers revolves around brand safety, as MFA sites often feature or aggregate content without regard to its quality or relevance, potentially placing ads next to undesirable content.
How Two Tech Companies Are Creating Responsible Cultures Around AI
Retired four-star general Gustave Perna led the AI-enabled U.S. initiative to produce and distribute the first coronavirus vaccines, called Operation Warp Speed.
Exclusive: Snap expands brand safety tools
Snapchat parent Snap Inc. has struck a new deal with Integral Ad Science to develop more brand safety tools, executives tell Axios.
Opinion: 'Lift While You Climb' to Accelerate Progress & Collective Advancement
As we approach International Women’s Day, a powerful message from the UN echoes: ‘Count Her in and Invest in Her to Accelerate Progress’.
IAS Adds Another Shade Of Gray To The MFA Debate
Since the ANA revealed last summer that 15% of annual ad spend goes to made-for-advertising (MFA) sites, ad tech vendors have rushed to identify and restrict MFA inventory.
Adtech firm IAS harnesses AI to help advertisers avoid spammy ‘made for advertising’ sites
More than 20% of all programmatic ad impressions stem from ’made for advertising’ sites, according to a study published last year by the ANA.
IAS drives superior results for marketers while fostering a safer, more sustainable global community
In an era of interconnectedness and shared responsibility, environmental, social, and governance (ESG) considerations have risen to the forefront of global organisational priorities.
US publishers rank brand safety issues among top media challenges
Key stat: Ads delivering alongside risky content or fake news and maximizing yield are the biggest media challenges facing US publishers, according to a September 2023 study from Integral Ad Science and YouGov.
Happy Data Privacy Week! Here are the top global privacy changes to expect in 2024
Consumers around the world are gaining greater control over how organizations collect, use, process, store and sell their personal information. Here’s what to expect in 2024 – and how the AI, tech and advertising sectors will be impacted.
How Ad Tech Is Transforming Digital Advertising And Driving Impact
AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies.
Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
Tools that provide transparent metrics have been difficult to come by, as the industry retires browser cookies that have been around for 30 years, but Integral Ad Science (IAS) on Thursday released a new "quality" attention metric for general availability.
Ad land’s young guns: Abhishek Pujar, Partnerships Manager, India & South Asia, IAS
Abhishek Pujar is a Partnerships Manager, India & South Asia, at Integral Ad Science (IAS). In his current role, Pujar is educating and bringing awareness to the market on the benefits of ‘ad verification’ and how it can help marketers drive higher ROI for their ad dollars.
Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.
