Your top priority is providing relevant ad placements for your customers. With holistic metrics and automated optimization, you can eliminate impression waste and increase yield. Prove your media's value and maximize ad revenue.

With Publisher Optimization, publishers finally have a real-time solution that helps deliver verified inventory to their clients. We’ve been able to significantly improve campaign yield, drastically reduce impression waste, and eliminate IVT as a result.”

Marc Boswell, SVP, Sales Operations and Client Services
Business Insider

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Benefits

Easier implementation

Real-time optimization

Higher yield

Discrepancy-free reporting

 

Sell with confidence

You know your inventory is valuable. We’re here to prove it. That way, you’ll put advertisers at ease while boosting revenue. We’ll score your inventory from the URL down to the impression level, on the key metrics your clients care about the most: viewability, ad fraud, geo-compliance, and brand safety. We also help you validate and protect your ad traffic, with greater visibility and granular analytics.

Optimize for success

Eliminate impression waste, and increase revenue. Our automated optimization gives you the tools to meet and exceed advertiser expectations by delivering inventory that achieves their specific viewability and brand safety goals. Save time by streamlining workflow and easily identify and sequester ad fraud.

Bridging the gap

A world with no discrepancies. A world with no make-goods. Yes, it’s really possible. Because we already work with your advertisers, we can give you a single source of reporting that unifies your data and your customers’, eliminating discrepancies that come from multiple data sets.

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Get the answers you need

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