Not all advertising environments align with brand image. Whether explicitly unsavory, overtly suggestive, or slightly off-color, online content can tarnish brand image with a single ad placement. With visibility across 98 percent of the web, Integral dynamically scores individual pages to know exactly what type of content will surround your advertising.
Ensure your ads appear alongside the appropriate content based on the following categories:
Additional protection is available using custom keyword lists to avoid specific content that may exist on otherwise safe categories.