Data & Metrics

Brand Safety

How much are brands willing to risk?

Not all advertising environments align with brand image. Whether explicitly unsavory, overtly suggestive, or slightly off-color, online content can tarnish brand image with a single ad placement.  With visibility across 98 percent of the web, Integral dynamically scores individual pages to know exactly what type of content will surround your advertising.

How much are brands willing to risk?
  • Display
  • Video

Customize your brand thresholds

Ensure your ads appear alongside the appropriate content based on the following categories:

  • Adult
  • Alcohol
  • Adware/Malware
  • Hate Speech
  • Illegal Downloads (Pirated content)
  • Illegal Drugs
  • Offensive Language
  • Violence
Additional protection is available using custom keyword lists to avoid specific content that may exist on otherwise safe categories.

Current risk scores across the digital media ecosystem:

9%
Total Industry
6%
Direct Publishers
10%
Networks
10%
Exchanges

See our technology in action.