IAS Announces Exclusive First-to-Market Partnership with Kwai for Business to Provide Content-Level Brand Safety and Suitability Measurement for Advertisers
Advertisers to Benefit from New Safeguards Including Viewability and Invalid Traffic Measurement with IAS’s Total Media Quality for Kwai New York — December 19, 2024 — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today...