L'Oréal: Brand loyalty lies in the eye of the consumer
Reach L’Oréal consumers with a media quality partner that embraces diversity of thought and expression. At IAS, we’ve built our tech to go beyond the binary to interpret complex emotions on a near-human level. Experience value-first targeting across the digital landscape with IAS.
Drive advertising outcomes with IAS
L'Oréal, meet Clément.
Clément Bascoulergue
Country Manager, France
Hi there,
I am Clément Bascoulergue, Country Manager of France at IAS.
I have worked at IAS for more than seven years, and I am passionate about bringing the best quality to our clients and continued transparency across the digital landscape.
I enjoy creating unique, customized solutions for each of my clients and helping them reach their goals.
Catch the consumer's eye in the correct context with industry-leading media quality
Reach L'Oréal consumers intentionally on TikTok
Discover new customers and grow L'Oréal's brand loyalty on TikTok. Powered by a cutting edge, three-tiered machine learning system analyzing video, audio, and text, our brand safety and suitability solutions can offer L'Oréal the most granular control.
Full coverage is a beautiful thing. With IAS for TikTok you get:
- Viewability, Invalid Traffic (IVT), and App-Level Brand Safety reporting for comprehensive transparency
- Trusted, third-party measurement powered by our OM SDK, giving you transparency on campaign performance
- Global coverage for a holistic view of your TikTok campaigns with our end-to-end media quality solution
Sustainability is financial, too
Money doesn't grown on trees—that would be an even bigger sustainability crisis! Total Visibility™ can give L'Oréal better insight into both the quality and cost of programmatic supply paths with near real-time financial reporting, minimizing waste and maximizing impact.
Trust, transparency, and sustainability
Always keep L'Oréal in context
IAS Context Control is for brands who value intentionality when advertising, and gives brands the ability to control the context of where their ads are seen. Context Control allows you to ensure L'Oreal's messaging for each campaign is aligned to the context in which your ads are placed.
L'Oréal's consumers are unique. So is our tech
- Only IAS combines deterministic technology with machine learning for the most accurate fraud detection
- Context Control for Targeting can understand and interpret the complex emotions outlined on a page to access the author’s feelings
- Our cognitive semantic tech reads the page like a human would, so you can target content that L’Oréal’s ideal consumers are reading
Trusted transparency on CTV
Maximize engagement through insights and make every impression count on Netflix with IAS. With our upcoming solution, Netflix advertisers can access independent, third-party Viewability and Invalid Traffic verification, reporting within IAS Signal with actionable insights to expand CTV inventory, and consistent measurement across media buys to optimize engagement.
With IAS CTV solutions, you get:
- Cross-screen coverage to ensure your ads are viewable, fraud free, and brand safe when running across OTT on desktop and mobile in-app
- Unmatched transparency into CTV performance with our Advanced CTV UI, offering near real-time reporting at the channel and video content-level
- Full integration with Publica, the leading independent CTV ad server, for advanced data, better technology, and stronger partnerships among CTV publishers
Here's the proof.
more bot traffic is identified by IAS tech than by that of a leading competitor
increase in click-through-rate for IAS client using Context Control Targeting
more average budget saved using Total Visibility™ that would've otherwise been lost in the supply chain
Reach L'Oréal customers where they are with better content classification solutions
Context Control for Targeting
Top research and reads for L'Oréal
SEPTEMBER 20, 2022 BY IAS TEAM
JUNE 23, 2022 BY IAS TEAM